Kevin is joined by Beth, Caroline, and a special guest to discuss the importance of leveraging internal teams for great content ideas and the benefits of using AI tools for content automation, while ensuring that human expertise is still used.

They also get into defending your foundation, tools, and strategies in a noisy market with less-than-hopeful headlines.

Story Time:

• Beth - Trust your foundation
• Caroline - Do one thing at a time
• Kevin - Fact-check the headlines

Announcements:

• Market Proof Marketing Academy - 3 Virtual Days - July 7-9 - Limited spots available, register today to elevate your marketing expertise.
• DYC Online Sales and Marketing Summit - Austin, Texas - October 1-2 - Over 150 tickets are already gone! Secure your spot today.

In the News:

• Your OSC Team is Sitting on a Content Goldmine
• How I Do Content Engineering with Claude Code
• Google Tests ‘Ask YouTube’ Conversational Search Experiment