In this episode of Recycled Content, host Kara Pochiro is joined by Megan Byers, Program Director at the Association of Plastic Recyclers (APR), and Chris Max, Research Lead in Sustainable Packaging Innovation at Kraft Heinz company. Kara, Megan, and Chris dive into the APR Design® Guide for Plastics Recyclability as APR celebrates 30 years of shaping how brands design packaging with a focus on sustainability and recycling. During the discussion, Megan walks through the evolution of the APR Design® Guide from a simple technical manual to an internationally recognized tool influencing packaging design across the globe, including the latest updates on APR’s expanding ecosystem of recycling support programs. Want to get a real-world look at how Kraft Heinz is using the APR Design® Guide to meet sustainability goals and reengineering packaging for greater recyclability? Then tune in!