The work of branding and strategy agency PORTO ROCHA needs little introduction. Founded by Leo Porto and Felipe Rocha after meeting and collaborating together in New York City, the studio has quickly grown and set a high standard for quality work. Drew and I have long wanted to have them on the podcast, but for many reasons we were hesitant to reach out. Even after being linked in the agency’s fantastic “annual report” Design Threads, we were still too shy to approach Leo and Felipe. But finally, this past spring, we sent an email and were honored to have them on as guests.

The two designers have managed to balance many parts of their lives and selves through their partnership. They were candid about the struggles, but spoke with a frank optimism about striving forward and respecting resources. We really appreciated their honesty, care and general openness about their experience. A lot of wisdom was shared, along with some tough questions about competition and perceptions that come with growing a business and studio culture. It was especially touching to hear about a recent project they completed for the Kunsthalle Basel in Switzerland. For Leo, Felipe and the PORTO ROCHA team it was a beautiful full-circle project. As to why it was, you’ll just have to listen to the episode.

As always, thanks for listening.

We R here 4 U.

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