Kevin is joined by Julie and Jackie to talk about overpacked calendars, a return to glasses (and what that has to do with reading your data), and why the prettiest content in your ad account isn’t always the one converting customers.

They also debate whether home builders are in the demand creation business or the desire creation business, unpack the Compass and MRED Zillow standoff playing out in Chicago, and break down what everything from Google Marketing Live 2026 actually means for builders.

Story Time:

• Julie - Don’t throw out the baby with the bathwater
• Jackie - Zoom out to see things differently
• Kevin - Demand vs. Desire

Announcements:

• Online Sales and Marketing Summit - Oct 1-2 - Austin, TX - Over 50% of tickets are sold, get your ticket or sit on the waitlist.

In the News:

• Chicago agents caught in middle as MRED-Zillow dispute hits listings
• Google Marketing Live 2026: Everything you need to know

Hear Kevin on the Intermodal Logisitics podcast mentioned in this episode.