Kevin is joined by Julie and Beth to talk about what marketers can learn from Disney, why a successful event deserves a lot more than most teams give it, and why "leads are up" might be the most dangerous sentence in your dashboard.

They also dig into the CoStar acquisition of Zonda and what it could mean for new home listings, why Google is quietly retiring standalone display campaigns, and a friendly debate over whether Meta’s upcoming subscription tiers are worth a single dollar of anyone’s monthly budget.

Story Time:

• Beth - A magical marketing lesson
• Julie - Take the win, no matter how you got it
• Kevin - The doorman fallacy

Announcements:

• Online Sales and Marketing Summit - Austin, Texas - October 1-2, 2026 - Over 50% of tickets are gone, secure your spot today.
• Google Adds AI Mode To Search Box: 3 Things You Need To Know - Virtual Event - June 16, 2026 - Registration required, limited spots available.

In the News:

• CoStar nears $800 million deal to buy Zonda in housing data push, sources say
• Google Is Retiring Standalone Display Campaigns In Favor Of Demand Gen
• Meta launches Instagram, Facebook, and WhatsApp subscriptions, with more to come, including AI plans