Julie is joined by Caroline and special guest Melissa for a crossover conversation about why marketing and online sales teams can’t afford to operate in silos. They dig into the assumptions marketers make about what buyers care about and how AI is quietly turning OSC call transcripts into one of the most underrated marketing research tools available.

They also break down why UTM codes are not optional, what Realtor.com’s new AI-powered home search means for builders, and whether Google’s new Prospect Mode is worth a test or a hard pass.

Story Time:

• Caroline: Square footage? Never heard of her
• Melissa: Let AI tell you what your buyers actually want
• Julie: Fix the leak before you turn on the faucet

Announcements:

• Online Sales and Marketing Summit - Austin, Texas - October 1-2, 2026 - Tickets are over 60% sold out, get yours today!

In the News:

• If You’re Not Using UTM Codes, Your GA4 Data Is Inaccurate
• Realtor.com Launches Real Assist AI, a Completely Reimagined Way to Find a Home
• New Google Ads Prospecting Mode Targets Brand-Unaware Users