Kevin is joined by Julie to debate which AI tool will own the consumer mindshare race, why following an incentive through the buyer's journey matters more than the promotion itself, and the question every marketer should be asking their leaders this week.

They also dig into a fresh wave of zero-click search data, what the ProBuilder Top 200 reveals about where builders are betting their innovation dollars, and why "we need more awareness" might be the wrong instinct when buyers are already worried about missing your listings.

Story Time

• Julie: Follow the incentive the whole way
• Kevin: What’s keeping your leadership up at night?

Announcements

• Market Proof Marketing Academy - Virtual - July 7-9, 2026 - Only 2 spots remaining!
• DYC Online Sales and Marketing Summit - Austin, Texas - October 1-2, 2026 - Tickets are 70% sold out, don’t wait to get yours.

In the News

• Google Zero-Click Searches Hit 68% in Early 2026, Says Study 
• Betting the House: Insights from the 2026 Top 200