Jackie, Julie, and Beth discuss the power of staying curious with your data and why obsessing over your competition might be steering you in the wrong direction.

They also dig into when marketing follow-up crosses the line from serendipitous to straight-up creepy, what a two-year-old spec home can teach us about listening to buyer feedback, and the growing tension between AI adoption and consumer trust.

Story Time:

• Julie: Sometimes the answer is a can of paint
• Beth: When follow-up feels like being stalked
• Jackie: Curiosity is a marketer's secret weapon

Announcements:

• Market Proof Marketing Academy – Virtual Event – Sign up for the interest list for next year.
• Online Sales and Marketing Summit – Austin, Texas – October 1-2, 2026 – Over 70% sold out! Don't wait to get your ticket.
• Do You Convert is hiring! View all open positions.

In the News:

• Assuming Why the Competition is Winning is Killing Your Results 
• AI search adoption rises as consumer trust declines: Study
• OpenAI moves to automate ad creative