In this episode, Tom discusses building and growing your email list for a portable and profitable business. He touches on key components:

1. Lead Magnet: Tom highlights the significance of using lead magnets on your website to capture email addresses. These tools offer something valuable to visitors in exchange for their emails, allowing you to nurture relationships.
2. E-Book Offer: Offering free e-books is a common method to build your email list. Tom suggests creating printable e-books on various relevant topics.

Regarding effective emails, Tom shares key components:

• Structure: Emails should follow a structured framework to guide readers subtly through the "know/like/trust/try/buy" process.
• Content Components (not all are necessary): Persuasive headlines, storytelling, links to helpful resources, free offers, video links, signature content, CTAs (up to three per email), and a P.S. section.
• Most Wanted Response (MWR): Identify the primary action you want readers to take, such as clicking links, watching videos, signing up, or making purchases.

Having a well-structured email campaign framework ensures you provide value and guide readers while encouraging specific actions.

Website: www.tomclairmont.com

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