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In episode 45 of the Data Center Go-to-Market Podcast, you’ll discover essential strategies for growing your digital infrastructure, colocation, and network cabling businesses. Learn how to develop an effective appointment-setting playbook, market to target companies in Latin America, improve carbon-neutral data center lead generation, and level up your sales team's expertise. Gain insights on building buyer personas, creating educational content, and positioning your company as a trusted advisor. Applicable for data center providers, technology partners, and service providers. 

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:21 Introducing Joshua Feinberg, CEO at DCSMI

0:35 Data Center Go-to-Market, Sales, and Marketing Q&A #15

2:06 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

2:35 Agenda

3:32 How to get digital infrastructure appointments/meetings for the sales team

18:53 How a data center hosting and business continuity services firm can grow in a small, congested market

29:47 How to grow colocation business in Latin America LATAM  

33:12 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

34:14 How to improve carbon-neutral data center lead generation

42:07 How a data center can market to target companies

48:57 How a network cabling solutions company can improve its sales strategy

56:35 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#carbonneutral #colocation #datacenters #datacentergtm #datacentermarketing #datacenteroperations #datacenterrevenue #datacenterroi #datacenterservices #datacentersgrowth #datacenterssales #dcsmi

#digitalinfrastructure #edgecomputing #hyperscale #latam #leadgeneration #networkingcabling #salesstrategy #targetmarketing