Marketing Evolution: Highlights the shift from traditional to digital marketing strategies for books.

Understanding the Audience: Emphasizes the importance of knowing who your readers are and where they spend their time.

Author Commitment: Stresses the need for authors to actively participate in marketing their books, given today's short attention spans.

Strategies for Engagement:

• Authors can position themselves as subject matter experts.
• Let the book's content naturally attract readers.

Creating Connections: Notes the importance of multiple engagements with potential readers before they decide to buy.

Effort is Key: Concludes that success in book marketing requires perseverance and direct involvement by the author.

This episode offers concise advice for authors on leveraging digital platforms to successfully market their books.

Podcast Website: www.juxtabook.com/podcasts/beyondthebook 

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