Once a month I hear that ominous music...

When the hero walks down the steps into the basement, candle in hand. 👻🐺😱😱😱

And I think NOOOOOOO!

That’s the feeling I get when a prospect tells me he’s working on his course or coaching program. (oddly enough it’s only been MEN so far).

There’s 3 good reasons you should SELL FIRST BEFORE BUILDING the damn thing.

✅ Saving Time: You avoid over-building and creating irrelevant parts

✅ Customer Insight: You build only what the client really needs.

✅ Focus on What Matters Most: Revenue. Because building is fun and can be a wonderful source of procrastination. Selling, on the other hand, is hard.

Now you may say “but how can I deliver something I haven’t built yet?”

The answer? You position it as a concierge product, i.e. the client gets MASSIVE additional value by getting a level of access to you later clients won’t.

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The State Of Client Acquisition Podcast covers the fascinating world of transforming strangers into clients. Our audience are Small B2B leaders and solopreneurs. We focus on the whole process - Strategy - Positioning - Content - Prospecting - Selling. Got a question you want me to cover? Submit it on www.StateOfClientAcquisition.com.

Watch this episode as a video here: https://youtu.be/dNkO65yNdHg

Watch the ungated training on how to win clients in 2022 - The Funnel 🔻 and the Pot 🍲 

https://www.youtube.com/watch?v=kz2iZoITN0I 

And here are my paid products: Conversations That Close - How to start friendly, non-salesy, but assertive conversation with the aim of finding clients. $150 Basic, $499 Premium: www.ConversationsThatClose.online