Episode 45 - That New Book Smell

Show Notes

We give Mark's new book the sniff test! "Universal Principles of Branding," available now at bookstores everywhere.

• Universal Principles of Branding: 100 Key Concepts For Defining, Building, and Delivering Brands
• The Ship of Theseus
• Howard Bloom - recruitment strategy
• Aristotle on Storytelling
• Toyota Land Cruisers used as military vehicles
• Hubert Dreyfus Model of Expertise
• Send your ideas to [email protected]
• Apply to SVA Masters in Branding Program

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