OnBase: Smashing Sales and Marketing Misalignments

Ep. 454 | Future of ERP and Innovation


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Episode Summary
Kerrie Jordan shares her perspective on how ERP systems are evolving from transactional systems to platforms that leverage data, analytics, and AI to drive better decision-making and insights. She discusses common challenges customers face with ERP implementation and offers best practices around change management, customization, and choosing a trusted partner. Jordan also provides examples of successful innovating companies, like the Formula One racing team Scuderia AlphaTauri. The conversation covers strategies for fostering innovation through customer involvement and looks at how ERP can position businesses for future success through integration, data platforms, and visibility. Valuable resources on automation and building are recommended for listeners.

About the guest

Kerrie is the Group Vice President of Product Management at Epicor Software. Kerrie leads the strategic direction of Epicor cloud-enabled solutions to ensure that they continue to deliver high-value innovation, security, and performance for all of their customers. She is based in Richmond, Virginia, and has over a decade of experience in ERP, supply chain, e-commerce, cloud computing, product development, and business solutions.

Connect with Kerrie Jordan

Key takeaways
- ERP is evolving from transactional systems to data-driven platforms powering insights with analytics and AI

- Top challenges for ERP implementation include data management and customization 

- Involve IT and choose a trusted partner for a successful implementation

- Foster innovation through customer involvement and crowdsourcing ideas

- ERP can future-proof businesses by integrating systems and providing visibility

- Scuderia AlphaTauri exemplifies constant innovation needs in fast-paced industries

Quotes

“ERP is the perfect place within an organization to consolidate data, to transform it, and to serve it up to really create some helpful insights in the business."
Recommended Resource

Books:

 - Build by Tony Fadell
Podcasts:

-⁠ The New Automation Mindset Podcast⁠
Shout-outs
-⁠ Markus Zirn⁠
⁠Connect with Kerrie Jordan⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠| ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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OnBase: Smashing Sales and Marketing MisalignmentsBy Demandbase

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