In this episode, Tom interviews Mike Kim, the "Boss of Branding," about his book 'You Are The Brand' and the path that led him to write it. Here are some key points from the episode:

1. Career Path: Mike discusses his prior career path and the realization that it wasn't the right fit for him.
2. Desire for Change: He shares his desire to become an author, coach, and consultant, which led to the book's creation.
3. Book Inspiration: Mike explains that the book is based on his business experiences and the question of why some people struggle while others succeed.
4. Brand Building: He delves into how he became an expert in brand building and the dynamics of marketing.

Mike also answers several questions during the interview:

• Retirees Starting a Business: He advises retirees on identifying the skills they can use to build a business with purpose.
• How-ToPreneur vs. IdeaPreneur: Mike distinguishes between two types of personal brands: How-ToPreneurs, who solve problems, and IdeaPreneurs, who spread a message or philosophy.
• Standing Out with Personal Brand Voice: He offers three questions to help define your brand message and gain clarity about your purpose.
• Evolution of the Book: Mike talks about the book's journey, including a five-year hiatus after signing the original book deal.
• Future Book: He hints at another book in the works, focused on fundraising for nonprofit organizations.

Mike's insights and information in the episode provide valuable guidance for those looking to understand personal branding and its role in business success.

Website: www.tomclairmont.com

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