Alvin and German conduct a great conversation with VMLY&R Commerce’s, Senior Vice President of North America Commerce, Brian Owens.’99. With over 15 years of diverse professional experience spanning CPG market research, creative advertising, management consulting, brand management, and direct retail sales, he brings a wealth of expertise to the table. As a seasoned public speaker and strategist, he delves into various topics including commerce and brand awareness, retail go-to-market strategies, DEI commerce transformation, shopper marketing, customer experiences, the consumerization of healthcare, and fostering diverse, inclusive, cross-functional teams. His proficiency extends to global commerce leadership, leveraging first-party retailer data for sales, and providing advisory support for global retail health commerce initiatives. Prior to joining VMLY&R Commerce, he made significant contributions at Kantar Consulting, Proctor & Gamble, and Reckitt Benckiser, where he revolutionized syndicated retail insights, led retail CPG sales teams, and spearheaded management consulting projects for top-tier brands. Notably, during his tenure at Colgate, he excelled as a dual-sport athlete in hockey and football while earning his Bachelor of Arts in Sociology and Anthropology.