Welcome to Season 3 of the MumSafe Podcast,  formerly known as the MumSafe Movement Podcast. In this episode, Jen Dugard kicks off the year with a renewed focus on empowering fitness professionals to grow sustainable, values-led businesses that support mums at every stage of motherhood.

Drawing from her own experience as a mum, business owner, and educator, Jen shares the six foundational steps to build a fitness business that not only serves your community but also supports your family and lifestyle. You’ll hear why getting clear on your values, your numbers, and your niche is essential if you want to become the go-to trainer for mums in your area.

This is for the trainers who are ready to stop guessing, get supported, and create a business that works with their life, not against it.

Episode Highlights
(00:01) A fresh season, a new name, and why this shift matters
(02:20) The MumSafe mission: safe, effective care for all mums, driven by strong businesses
(06:50) Jen’s story: making big business decisions to honour family connection
(11:10) Why specificity builds trust and how to clearly define who you serve
(14:50) Know your numbers, how to reverse engineer a sold-out business
(17:59) Take the right actions to stop spinning your wheels
(20:01) Get supported by the power of community and collaboration inside MumSafe
(26:42) What it means to be a Level 1, 2, or 3 MumSafe Trainer
(28:59) Final message, your business can support your life and make an impact

Connect with Jen
Instagram: @jendugard
Website: www.jendugard.com/mumsafetrainer

Resource

How to create a business that aligns with your whole life: https://www.jendugard.com/values

Get your financial spreadsheet https://www.jendugard.com/spreadsheet

Get your 'Launch your Mum Focused Fitness Biz or Offering Checklist' https://www.jendugard.com/checklist

To access a BONUS resource - How to Launch a Fitness Business for Mums Resource - head to Instagram and comment SOLDOUT under this episodes reel