Lauren Williams and Alex Knorr are Founders of Will & Bear, a hat company made for adventures. In true entrepreneurial style they created what they couldn’t find - a hat for the road supported by a business that made a positive impact.

Each of their hats are made from 100% natural materials and crafted by expert milliners in Inner Mongolia. With 10 trees planted for every hat purchased they’ve now planted over 200 acres of Forest Gardens in Senegal, Africa, which is about 3,200 tennis courts worth! These gardens have helped pull 2,400 people out of poverty to date, and all from selling beautifully crafted hats.