Would you read your own content? Marketers often create content they wouldn’t personally engage with, mistaking personalization for simply adding a name. Personalization means tapping into the audience’s needs, making them feel seen and understood in a way that resonates. If your content isn’t relatable or relevant to their challenges, even the best tools or strategies won’t make it effective.

Watch the full podcast episode: https://youtu.be/XTSDqzyKjFY

With our featured guest Scott Murray, a consultant, author, and creator of the S.T.A.M.P. Framework. You can also listen to our podcast through Apple Podcast, Spotify, Amazon Music, Player Music, and other various platforms.