I’m Lawrence Francis, Host of Interpreting Wine the place to learn from thought leaders in the world of wine and marketing, welcoming you to the Washington State Wine This is Now series.

Across these 2 episodes I’ll be exploring Washington State first from a strategic perspective in before covering one of their major events the Washington State Grand Tasting which will take place in London, England on Monday 9th May.

We kick the series off today with my conversation with Steve Warner, President of Washington State Wine Commission

 

Intro

Origin Story

Washington State Wine Commission overview

Inward investment

Price Quality ratio

Research outcomes

Reflections on COVID

Virtual AVA tour

Woodinville

Attracting younger consumers to wine

Sustainable WA certification

 

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If you know someone who would find this episode useful please share the direct link: www.interpretingwine.com/465

If you really found it useful please leave the episode an iTunes review on the same link. Thanks! 👌👌

Intro and outro musicThe New Investorshttp://newinvestors.dk/Contact: [email protected]

WASHINGTON STATE CONTACT

https://www.washingtonwine.org/

https://www.instagram.com/Wa_State_Wine/

https://twitter.com/Wa_State_Wine

https://www.facebook.com/WashingtonStateWine

Washington State 101 presentation: https://www.washingtonwine.org/resource/washington-wine-101-educational-primer/

Date recorded: 25 April 2022

Listen and subscribe: www.interpretingwine.com 

CONTACT ME:

Wine Marketing Roundtable: https://www.interpretingwine.com/roundtable

Instagram: https://www.interpretingwine.com/instagram

Linkedin: https://www.interpretingwine.com/linkedin

 

Washington State Wine This is Now SERIES DIRECT LINK

www.interpretingwine.com/465