I'm Lawrence Francis, Host of Interpreting Wine the place to learn from thought leaders in the world of wine and marketing, welcoming you to the London Wine Fair 40th Anniversary Special series.

Across these 2 episodes I'll be exploring the state of affairs for the fair in the company of Event Director Hannah Tovey.

This first episode covers the changes since I last interviewed Hannah in the lead up to 2019, where we discuss:

Reflections on the successes of 2019

The events that saw the 2020 fair cancelled

Deep dive into the digital LWF 2021- the case study that hasn't yet been written

Spirit of adaptation within the fair

Changing demographic of visitors over time

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Intro and outro musicThe New Investorshttp://newinvestors.dk/Contact: [email protected]

GUEST CONTACT: Hannah Tovey, Event Director, London Wine Fair

https://www.londonwinefair.com/

Date recorded: 6 May 2022

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40th Anniversary Special SERIES DIRECT LINK

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