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Ep. 47 - Client Testimonials Best Practices
Testimonials are a give and take, in order to get some, we should be open to giving some first.
Anric Blatt and I linked up to discuss testimonials; what they can do for businesses and personalities, how to go about giving and receiving them, the formats of testimonials and how to avoid going to third base too soon.
He emphasizes the three step strategies around testimonials – the ‘Stop, Start, Continue’ and ‘Get, Give, Ask’ concepts that create a space of allowing people to give back. We also share methods of testimonials; his a video kaleidoscope of short, impactful testimonials and mine a transformational intimate interview styled testimonial – both being centered on the idea of giving a testimonial that works for YOUR audience.
Validate first, fascinate second – a feedback tango on opening the avenue of reciprocity.
Time Stamps:
08:00 The Responsibility of Testimonials
02:15 In Which Context Can Testimonials Cause Damage?
04:14 Anric’s Testimonial Kaleidoscope
14:08 Customer Testimonial (Strategy) Recommendation
20:40 LinkedIn Review Rating Plugin
25:30 Getting Client Feedback From Day 1
33:17 Anric’s Feedback Trick
37:00 My Testimonial Hack
44:26 Focusing on Your ‘Who’
46:10 The Synthesis of Testimonials
53:26 Wrapup
Find Anric Blatt on LinkedIn: https://www.linkedin.com/in/anricblatt/
Check out Anric’s Testimonial Videos:
Video Testimonial Kaleidoscope: https://www.youtube.com/watch?v=nJ-VDt9uXM4
Written Testimonials: https://www.youtube.com/watch?v=AgIKluTX214
Check out My Testimonials Page: https://www.michalbohanes.com/testimonials?r_done=1
The State Of Client Acquisition Podcast covers the fascinating world of transforming strangers into clients. Our audience are Small B2B leaders and solopreneurs. We focus on the whole process - Strategy - Positioning - Content - Prospecting - Selling. Got a question you want me to cover? Submit it on www.StateOfClientAcquisition.com.
Watch this episode as a video here:
Watch the ungated training on how to win clients in 2022 - The Funnel 🔻 and the Pot 🍲
https://www.youtube.com/watch?v=kz2iZoITN0I
And here are my paid products:
Conversations That Close - How to start friendly, non-salesy, but assertive conversation with the aim of finding clients. $150 Basic, $499 Premium: www.ConversationsThatClose.online
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By Michal Bohanes
2
11 ratings
Testimonials are a give and take, in order to get some, we should be open to giving some first.
Anric Blatt and I linked up to discuss testimonials; what they can do for businesses and personalities, how to go about giving and receiving them, the formats of testimonials and how to avoid going to third base too soon.
He emphasizes the three step strategies around testimonials – the ‘Stop, Start, Continue’ and ‘Get, Give, Ask’ concepts that create a space of allowing people to give back. We also share methods of testimonials; his a video kaleidoscope of short, impactful testimonials and mine a transformational intimate interview styled testimonial – both being centered on the idea of giving a testimonial that works for YOUR audience.
Validate first, fascinate second – a feedback tango on opening the avenue of reciprocity.
Time Stamps:
08:00 The Responsibility of Testimonials
02:15 In Which Context Can Testimonials Cause Damage?
04:14 Anric’s Testimonial Kaleidoscope
14:08 Customer Testimonial (Strategy) Recommendation
20:40 LinkedIn Review Rating Plugin
25:30 Getting Client Feedback From Day 1
33:17 Anric’s Feedback Trick
37:00 My Testimonial Hack
44:26 Focusing on Your ‘Who’
46:10 The Synthesis of Testimonials
53:26 Wrapup
Find Anric Blatt on LinkedIn: https://www.linkedin.com/in/anricblatt/
Check out Anric’s Testimonial Videos:
Video Testimonial Kaleidoscope: https://www.youtube.com/watch?v=nJ-VDt9uXM4
Written Testimonials: https://www.youtube.com/watch?v=AgIKluTX214
Check out My Testimonials Page: https://www.michalbohanes.com/testimonials?r_done=1
The State Of Client Acquisition Podcast covers the fascinating world of transforming strangers into clients. Our audience are Small B2B leaders and solopreneurs. We focus on the whole process - Strategy - Positioning - Content - Prospecting - Selling. Got a question you want me to cover? Submit it on www.StateOfClientAcquisition.com.
Watch this episode as a video here:
Watch the ungated training on how to win clients in 2022 - The Funnel 🔻 and the Pot 🍲
https://www.youtube.com/watch?v=kz2iZoITN0I
And here are my paid products:
Conversations That Close - How to start friendly, non-salesy, but assertive conversation with the aim of finding clients. $150 Basic, $499 Premium: www.ConversationsThatClose.online