Prescription costs are broken — and patients are the ones paying the price.

In this episode of Boombostic Health, host Bradley Bostic sits down with Lathe Bigler of First Data Bank to unpack why e-prescribing hasn't evolved in decades, how opaque pricing keeps patients in the dark, and why the next wave of pharmacy network innovation could flip the power dynamic back to patients.

💡 What We Cover:

• Why patients are frustrated with rising prescription costs
• How transparency empowers patients with real choices
• What most people don't know about paying cash for prescriptions
• How e-prescribing networks can break pharmacy bottlenecks
• The role of technology in creating competition — and lowering costs
• This isn't just about convenience. It's about rebuilding trust in the healthcare system.

Chapters

00:00 Introduction to Boombostic Health and Conference Atmosphere

08:23 Innovations in e-Prescribing Networks

14:59 The Importance of Transparency and Choice in Healthcare

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