Want to improve your email marketing but short on time? This EMAIL QUICK TIPS SERIES was made for you! In these 5 minute episodes, you’ll get quick and actionable tips to improve your email marketing in small ways that lead to big impacts over time.

We’re getting personal on this episode! Using personalization in email marketing can often improve open rates by up to 29%...and it also has a significant impact on click-through rates, too!

Today you’ll learn:

• the importance of segmenting and how it helps improve engagement by creating content crafted specifically for one part of your audience

This week’s homework (just pick one!):

1. Personalize your next subject line using a first name generator (maybe do a little A-B testing to see how it compares to just a regular subject line without a name in it)

MENTIONED IN THIS EPISODE:

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Connect with Megan Wisdom Copywriting:

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