Loyalty - a value that is so important in business and more so in franchising.  In this episode I explore so thoughts about loyalty and how it relates to being a profitable franchisees.

In this episode, I'll take you through the same questions I would ask of a franchisee asking me in person.  How to work out for yourself if a marketing campaign is a good one to do or not.... and we are not talking in terms of marketing, but in terms of return on investment.