Profitable Franchisees

By Tracey Leak

Welcome to Profitable Franchisees, where we dive deep into the inspiring stories of successful franchisees and industry experts. Join us as we uncover their secrets to growing profits and sustainable ... more

· Business

5

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FAQs about Profitable Franchisees:

How many episodes does Profitable Franchisees have?

The podcast currently has 66 episodes available.

Profitable Franchisees episodes:

March 04, 2025 The 5 Biggest Mistakes I See Franchisees Make (S2 E15)
In this episode, Tracey Leak discusses the five biggest mistakes franchisees make that hinder their profitability. She emphasizes the importance of following the franchise system, maintaining a positive attitude, being organized, managing expectations with franchisors, and understanding financial metrics. Through practical examples and insights, Tracey provides actionable advice for franchisees to enhance their business performance and profitability.

Chapters

00:00 Introduction to Franchisee Success
05:47 The Importance of Following the System
12:37 Mindset Matters: The Impact of Attitude
18:19 Organization and Planning for Profitability
24:38 Managing Expectations with Franchisors

Takeaways

Franchisees often fail to follow the established system,which is crucial for success.
A negative attitude can significantly impact businessprofitability.
Being organized and having a clear plan is essential forrunning a successful franchise.
Franchisees should manage their expectations regardingfranchisor support.
Understanding financial metrics, such as conversion rates,is vital for business growth.
Participation in franchise events and utilizing availableresources can enhance success.
Franchisees must focus on what they can control and let goof what they cannot.
Collusion among franchisees can create a negativeenvironment that hinders success.
Positive communication and mindset can lead to betteroutcomes in business.
Continuous learning and adaptation are key to maintainingprofitability.

For more info: www.traceyleak.com

#franchise #franchisee #podcast #franchisesuccess#profitability #businessmistakes #mindset #organisation #franchisor

...more
31min
February 25, 2025 How to grow your franchise by knowing your numbers with Ben Davis (Athlete’s Foot & City Cave) (S2 E14)
In this episode of the Profitable Franchisees podcast, Tracey interviews Ben Davis, a unique multi-unit, multi-brand franchisee in Australia. Ben shares his journey from being a casual employee at Athlete's Foot to becoming a successful franchisee with multiple locations. The conversation delves into the importance of understanding business numbers, making data-driven decisions, and balancing work with family life. Ben emphasizes the need for franchisees to focus on controllable factors in their business and the significance of fostering a positive culture within their teams.

https://www.theathletesfoot.com.au/
https://www.citycave.com.au/

Chapters

00:00 The Journey of a Multi-Unit Franchisee
11:47 Understanding the Numbers: Key to Success
23:24 Building a Strong Team Culture
35:28 Future Aspirations and Work-Life Balance

Takeaways

Ben started his franchise journey with Athlete's Foot whilestudying at university.
He emphasizes the importance of customer service andbuilding relationships.
Ben expanded to multiple locations based on strategicplanning and market opportunities.
Understanding numbers is crucial for franchise success andprofitability.
Controllable items like stock management can significantlyimpact profitability.
Data-driven decisions can lead to better product offeringsand increased sales.
Balancing business responsibilities with family time isessential for overall well-being.
Open communication and transparency with staff foster apositive work culture.
Franchisees should focus on what they can control amidstexternal challenges.
A positive mindset can help navigate tough businessenvironments.

For more info: www.traceyleak.com

#franchisee #franchise #multi-unit #businessgrowth#customerservice #cashflow #datadrivendecisions #familybusiness #profitability#franchisesuccess #management #podcast

...more
37min
February 19, 2025 Your First 90 Days as a Franchisee (S2 E13)
In this episode of the Profitable Franchisees podcast, hostTracey Leak discusses the critical first 90 days for new franchisees. She emphasizes the importance of following the system, asking for help, and finding a rhythm in business. Tracey provides practical tips for simplifying the approach, planning weekly, building relationships with peers, and navigating advice from experienced franchisees. She encourages new franchisees to overcome challenges by focusing on solutions and utilizing available resources forsuccess.

Chapters

00:00 Introduction to the Franchise Journey
10:03 Building Momentum and Work Ethic
18:00 Finding Your Rhythm and Support
25:33 Asking the Right Questions and Backing Yourself

Takeaways

The first 90 days are crucial for franchisee success.
Every franchisee's journey is unique, despite similarsystems.
Following the established system is essential for success.
Asking for help is not a sign of weakness; it's necessary.
Finding your rhythm in business takes time and effort.
Simplicity is key in the early stages of business.
Regular planning meetings with yourself can enhance focus.
Building relationships with peers can provide valuablesupport.
Always verify advice from experienced franchisees with headoffice.
Focus on solutions rather than excuses to overcomechallenges.

For more info: www.traceyleak.com

#franchise #franchisee #first90days #businesssuccess#franchisingtips #franchisegtraining #businessplanning #mentorship#franchisesupport #peertopeer

...more
32min
February 11, 2025 The 4 Stages of Hiring (S2 E12)
In this episode, Tracey Leak discusses the four stages ofhiring a successful team for franchisees. She emphasizes the importance of understanding who to hire, conducting effective interviews, implementing a thorough induction process, and providing ongoing support and development for new employees. By focusing on personality traits and cultural fit rather than just skills, franchise owners can build a more cohesive and effective team.

Chapters

00:00 Introduction to Hiring for Success
05:09 Stage One: Defining the Ideal Candidate
10:57 Stage Two: The Interview Process
17:28 Stage Three: Induction and Training
23:40 Stage Four: Ongoing Development and Integration

Takeaways

Stage one is about understanding who you need to hire.
Focus on personality traits, not just skills.
Group interviews can save time, but one-on-one is oftenbetter.
Induction is crucial for new hires; have a plan.
Use the 'see one, do one, teach one' method for training.
Check in regularly with new employees to support theirdevelopment.
Hiring is about finding trainable individuals, not justskilled ones.
Create a culture of support and ongoing training.
An A to Z book can help new hires with common questions.
Prevention in hiring leads to better long-term employeeretention.

For more info: www.traceyleak.com

#franchise #franchisee #hiring #interviewprocess #teambuilding #induction #franchisesuccess #team

...more
31min
February 04, 2025 Physical Marketing in a Digital World with Evan Gill (Kwik Kopy) (S2 E11)
In this episode of the Profitable Franchisees podcast, host
Tracey Leak speaks with Evan Gill from Kwik Kopy about the resurgence of physical marketing in a digital world. They discuss how local area marketing strategies, innovative print marketing techniques, and the importance of personal connections can significantly enhance a franchisee's business. Evan shares successful examples of physical marketing campaigns and emphasizes the need for quality in print materials. The conversation highlights the synergy between digital and physical marketing, encouraging franchisees to invest wisely in their marketing strategies for better customer engagement and business growth.

To contact Evan:
https://kwikkopy.com.au/location/qld/eagle-farm
https://www.linkedin.com/in/evan-gill-44aa4956/

Chapters

00:00 The Resurgence of Physical Marketing
10:15 Innovative Strategies in Local Area Marketing
17:31 Maximizing Print Marketing Investments
20:09 Keys to Success as a Franchisee

Takeaways

Physical marketing is making a comeback post-COVID.
People are craving personal connections after digital
overload.
Innovative promotional items can enhance marketing efforts.
Quality graphic design is crucial for effective print
marketing.
Different types of paper stock can impact brand perception.
Local area marketing can significantly boost business
visibility.
Catalogs and flyers can have a long shelf life with
customers.
Networking and personal touches can lead to better business
relationships.
Investing in quality marketing materials pays off in the
long run.
Combining digital and physical marketing strategies is
essential.

For more info: www.traceyleak.com

#franchisees #franchise #podcast #physicalmarketing #localareamarketing #printmarketing #marketingstrategies #businessgrowth #promotionalproducts #customerengagement #marketinginvestment #networking #marketing

...more
25min
January 28, 2025 Mental Health In Business with Jodi Brown (Alchemy Coaching) (S2 E10)
In this episode of the Profitable Franchisees Podcast, host
Tracey speaks with Jodi Brown about the critical topic of mental health in the workplace. Jodi shares his personal journey from IT to becoming a mental health advocate, discussing the stigma surrounding mental health issues and the importance of open conversations. They explore practical strategies for business owners to support mental health, including exercise, mindfulness, and social support. Jodi emphasizes the need for a supportive workplace culture and
effective communication when approaching colleagues in need. The conversationalso touches on happiness hacks, the significance of finding passion outside of work, and the transformative power of giving back through volunteering.
Together, they aim to break the stigma around mental health and promote a healthier work environment.

To contact Jodi: https://alchemycoaching.com.au/

Chapters
00:00 Introduction to Mental Health in the Workplace
02:56 Jodie's Journey: From IT to Mental Health Advocacy
06:01 The Stigma of Mental Health: A Shared Experience
08:44 Strategies for Improving Mental Health in the
Workplace
11:40 Innovative Approaches to Workplace Wellbeing
15:04 Supporting Colleagues: How to Approach Conversations
17:52 Happiness Hacks: Simple Ways to Boost Wellbeing
20:54 Finding Passion Outside of Work
23:45 The Power of Giving Back
27:04 Conclusion: Breaking the Stigma Around Mental Health

Takeaways

Mental health is a crucial topic often overlooked in
workplaces.
50% of Australians will experience a mental health disorder
in their lifetime.
Exercise is the number one strategy for improving mental
health.
Mindfulness practices can significantly enhance wellbeing.
Social support is essential for mental health.
Creating a supportive workplace culture is vital for
employee satisfaction.
Effective communication can help identify colleagues in
need.
Gratitude practices can lead to increased happiness.
Finding passions outside of work is important for mental
health.
Volunteering and giving back can improve personal wellbeing.

For more info: www.traceyleak.com

#mentalhealth #workplace #coaching #wellbeing #support #happiness #communication #volunteering
#franchise #franchisee #podcast

...more
37min
January 21, 2025 Mastering your Profitability (S2 E9)
In this episode of the Profitable Franchisees podcast, host
Tracey Leak discusses the essential strategies for mastering franchisee profitability. She emphasizes the importance of focusing on profit rather than just revenue, the necessity of measuring profitability through regular P&L reviews, and actionable strategies to increase profitability. Tracey provides
insights on understanding profit centers, managing cash flow, and breaking down financial goals into manageable activities. The episode serves as a comprehensive guide for franchisees looking to enhance their business profitability.

Chapters

00:00 Understanding Profit and Self-Sabotage
07:05 Setting Profit Goals and Measuring Success
14:13 Analyzing P&L for Better Profitability
21:45 Maximizing Profit Potential in Business Dips

Takeaways

Profit is essential for personal and business growth.
Focus on profit goals instead of revenue goals.
Regularly measure and review your profitability.
Understand your P&L as a working document.
Turn expenses into percentages for better insights.
Identify your most profitable products or services.
Cash flow management is crucial for profitability.
Work on business dips to maximize profit potential.
Break down financial goals into daily activities.
Aim for repeat business to enhance profitability.

For more details: http://www.traceyleak.com

Keywords

#franchiseeprofitability #profitgoals #measuringprofit #P&L
#cashflowmanagement #businessstrategies #revenuevsprofit #franchisesuccess #profitabilitytips
#financialmanagement #franchise #franchisee #podcast

...more
25min
January 14, 2025 Building Lasting Relationships for Profit with Leisa Gill (BNI) (S2 E8)
In this episode of the Profitable Franchisees podcast, host
Tracey Leak speaks with Leisa Gill from BNI about the critical importance of building relationships in business. They discuss how relationships with customers, suppliers, and team members can lead to greater success and profitability. Leisa shares her insights on purposeful networking, the time
investment required to build lasting relationships, and the return on investment that comes from nurturing these connections. The conversation also highlights the role of BNI in helping franchisees grow their businesses through effective networking and relationship-building strategies.

For more information on BNI, go to www.bni.com.au

Chapters

00:00 Introduction to Building Relationships in Business
02:33 The Importance of Relationships for Success
05:23 Networking vs. Building a Network
08:14 The Time Investment in Relationships
11:11 Real-Life Examples of Relationship ROI
14:28 Tips for Accelerating Relationship Building
17:11 Maintaining Long-Term Relationships
20:21 Building a Strong Team through Relationships
23:01 The Role of BNI in Networking
26:21 Final Thoughts on Relationship Building

Takeaways

Building relationships is essential for business success.
People do business with individuals, not just brands.
Networking should focus on building trust and connections.
Investing time in relationships pays off in the long run.
Purposeful networking is different from casual networking.
Understanding your clients' needs helps serve them better.
A strong network can lead to significant referrals.
Treat your team with appreciation and respect.
Clear communication and expectations are vital for team
success.
Surround yourself with like-minded individuals to foster
growth.

For more details: http://www.traceyleak.com

#businessrelationships #networking #franchiseesuccess
#BNI #customerrelationships
#teambuilding #referrals
#localmarketing #relationshipbuildingstrategies #trustinbusiness #franchise
#franchisee
#localareamarketing #marketing

...more
39min
January 07, 2025 Digital Local Area Marketing and Getting the Basics Right with Taylor Fielding (TFM Digital) (S2 E7)
In this episode of the Profitable Franchisees podcast, Tracey talks with Taylor Fielding from TFM Digital to discuss the importance of local area marketing for franchisees. They explore how understanding the local audience through data can enhance marketing strategies, the integration of
digital and traditional marketing methods, and practical steps for franchisees to start their marketing journey. Taylor emphasizes the need for ongoing marketing efforts and the significance of genuine customer engagement to drive
business success.

To contact Taylor: www.tfm.digital

Chapters

00:00 Introduction to Local Area Marketing
03:49 Understanding Your Audience Through Data
06:56 Creating Effective Marketing Campaigns
09:43 Leveraging Digital Platforms for Local Marketing
12:52 Navigating the Tech of Digital Marketing
16:52 Measuring Marketing Success Beyond Vanity Metrics
19:53 Exploring Diverse Digital Marketing Strategies
23:02 Getting Started with Local Area Marketing
24:51 The Importance of Consistent Marketing
27:55 Collaborating with Franchisors for Better Marketing

Takeaways

Local area marketing is essential for franchisee
profitability.
Understanding your audience through data is crucial for
effective marketing.
Digital marketing tools can help franchisees connect with
their local community.
Creating personas based on local demographics can guide
marketing strategies.
Franchisees should leverage both digital and traditional
marketing methods.
Always-on marketing is necessary to stay top-of-mind with
customers.
Collaboration with local businesses can enhance marketing
efforts.
Franchisees should utilize available resources and tools for
audience profiling.
Tracking actual business drivers is more important than
vanity metrics.
Engaging with customers genuinely can lead to better
marketing outcomes.

For more details: http://www.traceyleak.com

#franchising #localareamarketing #digitalmarketing #audienceprofiling #marketingstrategies #franchiseesuccess #marketingtools #customerengagement #marketingcampaigns #socialmedia #franchise #franchisee #franchisemarketing
...more
35min
January 01, 2025 Achieving your Goals in 2025 (S2 E6)
In this episode of the Profitable Franchisees podcast, host
Tracey Leak discusses effective strategies for setting and achieving goals in the new year. She emphasizes the importance of personal commitment to goals, the need for focus, and the significance of breaking down larger goals into
manageable steps. Tracey also highlights the role of accountability, the impact of procrastination, and the necessity of celebrating successes to foster a supportive environment for achieving goals.

Chapters

00:00 Setting Goals for the New Year
05:36 Creating Effective Goals
11:41 The Importance of Accountability
17:41 Celebrating Achievements and Supporting Others

Takeaways

Setting goals requires personal commitment and focus.
Many people abandon their New Year's resolutions within 90
days.
Prevention is better than cure when it comes to goal
setting.
It's important not to set too many goals at once.
Breaking down goals into smaller steps makes them more
achievable.
Accountability is crucial for staying on track with goals.
Procrastination often signals deeper issues that need
addressing.
Allow yourself to achieve your goals and recognize your
worth.
Celebrating the success of others can help build a
supportive network.
The new year is an opportunity to set meaningful goals and
achieve them.

For more details: http://www.traceyleak.com

#goalsetting #NewYearsresolutions #accountability #personaldevelopment
#businessstrategies #success #motivation #productivity #franchisebusiness #achievinggoals
#franchise #franchisee
...more
26min

FAQs about Profitable Franchisees:

How many episodes does Profitable Franchisees have?

The podcast currently has 66 episodes available.