Profitable Franchisees

By Tracey Leak

Welcome to Profitable Franchisees, where we dive deep into the inspiring stories of successful franchisees and industry experts. Join us as we uncover their secrets to growing profits and sustainable ... more

· Business

5

66 ratings

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about Profitable Franchisees:

How many episodes does Profitable Franchisees have?

The podcast currently has 71 episodes available.

Profitable Franchisees episodes:

January 28, 2025 Mental Health In Business with Jodi Brown (Alchemy Coaching) (S2 E10)
In this episode of the Profitable Franchisees Podcast, host
Tracey speaks with Jodi Brown about the critical topic of mental health in the workplace. Jodi shares his personal journey from IT to becoming a mental health advocate, discussing the stigma surrounding mental health issues and the importance of open conversations. They explore practical strategies for business owners to support mental health, including exercise, mindfulness, and social support. Jodi emphasizes the need for a supportive workplace culture and
effective communication when approaching colleagues in need. The conversationalso touches on happiness hacks, the significance of finding passion outside of work, and the transformative power of giving back through volunteering.
Together, they aim to break the stigma around mental health and promote a healthier work environment.

To contact Jodi: https://alchemycoaching.com.au/

Chapters
00:00 Introduction to Mental Health in the Workplace
02:56 Jodie's Journey: From IT to Mental Health Advocacy
06:01 The Stigma of Mental Health: A Shared Experience
08:44 Strategies for Improving Mental Health in the
Workplace
11:40 Innovative Approaches to Workplace Wellbeing
15:04 Supporting Colleagues: How to Approach Conversations
17:52 Happiness Hacks: Simple Ways to Boost Wellbeing
20:54 Finding Passion Outside of Work
23:45 The Power of Giving Back
27:04 Conclusion: Breaking the Stigma Around Mental Health

Takeaways

Mental health is a crucial topic often overlooked in
workplaces.
50% of Australians will experience a mental health disorder
in their lifetime.
Exercise is the number one strategy for improving mental
health.
Mindfulness practices can significantly enhance wellbeing.
Social support is essential for mental health.
Creating a supportive workplace culture is vital for
employee satisfaction.
Effective communication can help identify colleagues in
need.
Gratitude practices can lead to increased happiness.
Finding passions outside of work is important for mental
health.
Volunteering and giving back can improve personal wellbeing.

For more info: www.traceyleak.com

#mentalhealth #workplace #coaching #wellbeing #support #happiness #communication #volunteering
#franchise #franchisee #podcast

...more
37min
January 21, 2025 Mastering your Profitability (S2 E9)
In this episode of the Profitable Franchisees podcast, host
Tracey Leak discusses the essential strategies for mastering franchisee profitability. She emphasizes the importance of focusing on profit rather than just revenue, the necessity of measuring profitability through regular P&L reviews, and actionable strategies to increase profitability. Tracey provides
insights on understanding profit centers, managing cash flow, and breaking down financial goals into manageable activities. The episode serves as a comprehensive guide for franchisees looking to enhance their business profitability.

Chapters

00:00 Understanding Profit and Self-Sabotage
07:05 Setting Profit Goals and Measuring Success
14:13 Analyzing P&L for Better Profitability
21:45 Maximizing Profit Potential in Business Dips

Takeaways

Profit is essential for personal and business growth.
Focus on profit goals instead of revenue goals.
Regularly measure and review your profitability.
Understand your P&L as a working document.
Turn expenses into percentages for better insights.
Identify your most profitable products or services.
Cash flow management is crucial for profitability.
Work on business dips to maximize profit potential.
Break down financial goals into daily activities.
Aim for repeat business to enhance profitability.

For more details: http://www.traceyleak.com

Keywords

#franchiseeprofitability #profitgoals #measuringprofit #P&L
#cashflowmanagement #businessstrategies #revenuevsprofit #franchisesuccess #profitabilitytips
#financialmanagement #franchise #franchisee #podcast

...more
25min
January 14, 2025 Building Lasting Relationships for Profit with Leisa Gill (BNI) (S2 E8)
In this episode of the Profitable Franchisees podcast, host
Tracey Leak speaks with Leisa Gill from BNI about the critical importance of building relationships in business. They discuss how relationships with customers, suppliers, and team members can lead to greater success and profitability. Leisa shares her insights on purposeful networking, the time
investment required to build lasting relationships, and the return on investment that comes from nurturing these connections. The conversation also highlights the role of BNI in helping franchisees grow their businesses through effective networking and relationship-building strategies.

For more information on BNI, go to www.bni.com.au

Chapters

00:00 Introduction to Building Relationships in Business
02:33 The Importance of Relationships for Success
05:23 Networking vs. Building a Network
08:14 The Time Investment in Relationships
11:11 Real-Life Examples of Relationship ROI
14:28 Tips for Accelerating Relationship Building
17:11 Maintaining Long-Term Relationships
20:21 Building a Strong Team through Relationships
23:01 The Role of BNI in Networking
26:21 Final Thoughts on Relationship Building

Takeaways

Building relationships is essential for business success.
People do business with individuals, not just brands.
Networking should focus on building trust and connections.
Investing time in relationships pays off in the long run.
Purposeful networking is different from casual networking.
Understanding your clients' needs helps serve them better.
A strong network can lead to significant referrals.
Treat your team with appreciation and respect.
Clear communication and expectations are vital for team
success.
Surround yourself with like-minded individuals to foster
growth.

For more details: http://www.traceyleak.com

#businessrelationships #networking #franchiseesuccess
#BNI #customerrelationships
#teambuilding #referrals
#localmarketing #relationshipbuildingstrategies #trustinbusiness #franchise
#franchisee
#localareamarketing #marketing

...more
39min
January 07, 2025 Digital Local Area Marketing and Getting the Basics Right with Taylor Fielding (TFM Digital) (S2 E7)
In this episode of the Profitable Franchisees podcast, Tracey talks with Taylor Fielding from TFM Digital to discuss the importance of local area marketing for franchisees. They explore how understanding the local audience through data can enhance marketing strategies, the integration of
digital and traditional marketing methods, and practical steps for franchisees to start their marketing journey. Taylor emphasizes the need for ongoing marketing efforts and the significance of genuine customer engagement to drive
business success.

To contact Taylor: www.tfm.digital

Chapters

00:00 Introduction to Local Area Marketing
03:49 Understanding Your Audience Through Data
06:56 Creating Effective Marketing Campaigns
09:43 Leveraging Digital Platforms for Local Marketing
12:52 Navigating the Tech of Digital Marketing
16:52 Measuring Marketing Success Beyond Vanity Metrics
19:53 Exploring Diverse Digital Marketing Strategies
23:02 Getting Started with Local Area Marketing
24:51 The Importance of Consistent Marketing
27:55 Collaborating with Franchisors for Better Marketing

Takeaways

Local area marketing is essential for franchisee
profitability.
Understanding your audience through data is crucial for
effective marketing.
Digital marketing tools can help franchisees connect with
their local community.
Creating personas based on local demographics can guide
marketing strategies.
Franchisees should leverage both digital and traditional
marketing methods.
Always-on marketing is necessary to stay top-of-mind with
customers.
Collaboration with local businesses can enhance marketing
efforts.
Franchisees should utilize available resources and tools for
audience profiling.
Tracking actual business drivers is more important than
vanity metrics.
Engaging with customers genuinely can lead to better
marketing outcomes.

For more details: http://www.traceyleak.com

#franchising #localareamarketing #digitalmarketing #audienceprofiling #marketingstrategies #franchiseesuccess #marketingtools #customerengagement #marketingcampaigns #socialmedia #franchise #franchisee #franchisemarketing
...more
35min
January 01, 2025 Achieving your Goals in 2025 (S2 E6)
In this episode of the Profitable Franchisees podcast, host
Tracey Leak discusses effective strategies for setting and achieving goals in the new year. She emphasizes the importance of personal commitment to goals, the need for focus, and the significance of breaking down larger goals into
manageable steps. Tracey also highlights the role of accountability, the impact of procrastination, and the necessity of celebrating successes to foster a supportive environment for achieving goals.

Chapters

00:00 Setting Goals for the New Year
05:36 Creating Effective Goals
11:41 The Importance of Accountability
17:41 Celebrating Achievements and Supporting Others

Takeaways

Setting goals requires personal commitment and focus.
Many people abandon their New Year's resolutions within 90
days.
Prevention is better than cure when it comes to goal
setting.
It's important not to set too many goals at once.
Breaking down goals into smaller steps makes them more
achievable.
Accountability is crucial for staying on track with goals.
Procrastination often signals deeper issues that need
addressing.
Allow yourself to achieve your goals and recognize your
worth.
Celebrating the success of others can help build a
supportive network.
The new year is an opportunity to set meaningful goals and
achieve them.

For more details: http://www.traceyleak.com

#goalsetting #NewYearsresolutions #accountability #personaldevelopment
#businessstrategies #success #motivation #productivity #franchisebusiness #achievinggoals
#franchise #franchisee
...more
26min
December 24, 2024 Review Your Year (S2 E5)
In this episode of the Profitable Franchisees podcast, host
Tracey Leak discusses strategies for setting up for a successful 2025. She emphasizes the importance of self-assessment, reflecting on the past year, analysing strengths and weaknesses, and creating a support system. Tracey encourages
listeners to revisit successful habits, conduct a financial analysis, and identify what energized them in the past year to replicate success moving forward.

Chapters

00:00 Setting the Stage for 2025
05:36 Strengths and Weaknesses Analysis
12:39 Financial Analysis and Profit Opportunities
19:51 Planning for Support in 2025

Takeaways

Reflect on the past year to set better goals.
Identify what worked and what didn't in your business.
Focus on strengths to enhance business performance.
Revisit successful habits that may have been abandoned.
Analyze your P&L for profit opportunities.
Recognize the importance of cash flow alongside profit.
Identify sources of positive energy in your business.
Create a start, stop, change, or let go list.
Establish a support system for the upcoming year.
Hit the reset button to move forward with clarity.

For more details: http://www.traceyleak.com

#franchisee #businessstrategy #goalsetting #self-assessment
#financialanalysis #strengths #weaknesses #support #2025planning #reflection #profitability
#franchise

...more
22min
December 18, 2024 Turning Profits into Personal Financial Freedom with Sloan Wilkins (Executive Financial Coaching) (S2 E4)
In this episode of Profitable Franchisees, host Tracey Leak
speaks with Executive Financial Coach Sloan Wilkins about the importance of financial wellbeing for franchisees and small business owners.
Sloan shares his personal journey into financial coaching, emphasizing the need for good financial habits and effective budgeting tools.
He discusses strategies for eliminating debt, the significance of having a profit plan, and how business
owners can support their team's financial wellbeing.
The conversation highlights practical tips for achieving financial success both personally and professionally.

Chapters
00:00 Introduction to Financial Wellbeing
02:51 Sloan's Journey to Financial Coaching
06:05 Building Good Financial Habits
08:56 Tools for Effective Budgeting
12:12 Eliminating Debt and Planning for the Future
14:59 The Importance of a Profit Plan
17:45 Supporting Team Financial Wellbeing
21:05 Conclusion and Key Takeaways

Takeaways:
Financial wellbeing is crucial for franchisees and small
business owners.
Good financial habits contribute significantly to personal
finance success.
Budgeting should be viewed as a spending plan to encourage
positive behaviour.
The debt snowball method helps eliminate debt effectively.
Emergency savings provide peace of mind and financial
security.
A profit plan prioritizes profit and ensures business
sustainability.
Investing in team financial wellbeing can improve retention
and productivity.
Regular financial discussions within couples can enhance
financial management.
Setting up separate accounts for profit and taxes helps
manage finances better.
Small actions lead to significant financial improvements
over time.

Sloans details:
Email: [email protected]
Website: www.everydaymoney.live

#financialcoaching #personalfinance #budgeting #debtelimination #profitplanning #financialwellbeing #smallbusiness #franchisees #financialhabits
#wealthmanagement #franchise

...more
35min
December 18, 2024 Unlocking the Power of Your Local Area Marketing (S2 E3)
In this episode of the Profitable Franchisees podcast, host
Tracey Leak discusses the critical role of local area marketing in growing a franchise business.
She emphasizes that franchisees must actively engage in
local marketing efforts rather than relying solely on the franchisor's branding.
Tracey provides insights on understanding the target audience,
leveraging community engagement, and utilizing micro communities for effective marketing. She also highlights the resurgence of old school marketing strategies and offers practical tips for franchisees to enhance their local marketing
efforts.

Chapters
00:00 Introduction to Local Area Marketing
08:47 Understanding Your Target Audience
14:11 Leveraging Micro Communities
20:37 Conclusion and Next Steps

Takeaways:
Local area marketing is essential for franchise growth.
Franchisees should not rely solely on franchisor marketing.
Understanding your target audience is key to effective
marketing.
Community engagement can significantly boost local marketing
efforts.
Micro communities can be targeted for more effective
marketing.
Old school marketing strategies are making a comeback.
Quality of social media followers is more important than
quantity.
People need multiple exposures to a business before
purchasing.
Sponsorship should be meaningful and connected to the
community.
Franchisees should leverage existing marketing systems and
strategies.

#localareamarketing #franchisebusiness #marketingstrategies #communityengagement #targetaudience #microcommunities #oldschoolmarketing #marketingtips #franchisegrowth #marketingROI #marketing #franchise

...more
22min
December 18, 2024 Making It Happen with Dan Cahill (Jim's Mowing) (S2 E2)
In this episode of the Profitable Franchisees podcast, host
Tracey Leak interviews Dan Cahill, a successful franchisee turned franchisor with Jim's Mowing.
Dan shares his inspiring journey from working long hours at McDonald's to building a thriving lawn mowing business. He discusses the challenges he faced, including financial struggles and burnout, and how he overcame them through hard work and determination.
Dan emphasizes the importance of creating high demand for services, maintaining a routine, and providing excellent customer service.
His story highlights the potential for success in franchising and the value of resilience and adaptability in business.

Chapters:
00:00 Introduction to Dan Cahill's Journey
01:28 From McDonald's to Jim's Mowing: A Life Change
04:48 The Hard Work Behind Success
08:04 New Chapter
08:18 Building a Thriving Business
15:05 Transitioning from Franchisee to Franchisor
21:52 Expanding Territories and Opportunities
28:51 Key Messages for Franchisee Success

Takeaways:
Dan started his career at McDonald's, working long hours.
He faced financial struggles before joining Jim's Mowing.
Dan borrowed money from his mother-in-law to start his
business.
He worked seven days a week for the first year and a half.
Burnout led Dan to restructure his business for
sustainability.
He focused on building regular mowing rounds for consistent
income.
Dan became the first franchisee to reach 500 five-star
reviews.
He transitioned from franchisee to franchisor with Jim's
Mowing.
Dan emphasizes the importance of creating high demand in
business.
A set routine is crucial for success in entrepreneurship.

#franchising #businesssuccess #Jim'sMowing #entrepreneurship #work ethic #franchisee #franchisor #customerservice #businessgrowth

...more
35min
December 18, 2024 Welcome Back - Let's Reboot the Podcast! (S2 E1)
In this episode of the Profitable Franchisees podcast, host
Tracey Leak shares her journey of creating the podcast to support franchisees with valuable strategies and success stories. She reflects on personal challenges, including caring for her mother, which led to a hiatus from the podcast.
However, encouragement from listeners and a touching encounter with a franchisee inspired her to reignite the podcast, promising exciting new content and interviews to help franchisees thrive.

Chapters
00:00 Introduction to the Profitable Franchisees Podcast
02:53 Personal Journey and Motivation Behind the Podcast
05:45 Impact of the Podcast on Franchisees
08:58 Future Plans and Commitment to Franchisees

Takeaways:
The podcast aims to provide powerful strategies for
franchisees.
Tracey shares her personal journey and challenges faced
during a difficult time.
Listener feedback has reignited Tracey's passion for the
podcast.
The importance of community support during tough times is
highlighted.
Tracey plans to introduce more coaching programs for
franchisees in 2025.
The podcast will feature success stories from various
franchisees.
Free resources can still provide high value to listeners.
Tracey emphasizes the importance of multitasking while
learning through podcasts.
Listeners are encouraged to subscribe and share the podcast
with others.
Tracey invites potential guests to share their stories on
the podcast.

#franchise #businessstrategies #podcast #successstories #coaching #franchiseesupport #businessgrowth
...more
10min

FAQs about Profitable Franchisees:

How many episodes does Profitable Franchisees have?

The podcast currently has 71 episodes available.