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In this episode, Silicon Valley industry veteran and Founder of CYZL Kevin Allan talks about business growth strategies that go beyond setting your goals. He and Kristy discussed why it is important to have goals, know what you want to do clearly, implement your goals, and setting important key indicators to measure your success. 

KEY TAKEAWAYS FROM THIS EPISODE

• Not every company that opens a business knows everything. Even if they know a lot from the start, essential factors affect businesses like time and environmental changes.
• The challenges of new businesses are building a team, making it work, and articulating what they plan to accomplish. It is crucial for business owners to communicate a clear message of their story concisely.
• Being creative is necessary for being relevant as a business.
• Do not be afraid of evolving. Do not be stuck on a certain mindset.
• Content creation is significant, but it doesn’t mean that you have to be always on top of it. You can outsource your social media marketing to those who know how to do it.
• The answers are out there. You just need to put the pieces of the puzzles right and make them fit together. You don’t have to do it all by yourself.
• It all comes down to your goals and what resources are needed to meet those goals.
• It’s one thing to get the data but another thing to actually act on it and put the plan together and set the performance indicator of what you’re trying to accomplish. 
• Keep believing in yourself and in what you’re doing. If you have that belief, it will radiate to everyone around you, like your customers and your associates.
• Be aware of what’s around you but do not be distracted. Learn to discern noise from valuable information.

TODAY’S GUEST

Kevin is a Silicon Valley industry veteran with over 20 years of business experience in product management, marketing, and entrepreneurship. He has overseen the development and launched and marketed dozens of new products while at Nortel Networks, NETGEAR, Fidelithon Systems, and other similar businesses while growing revenues in excess of $200M. He has started and invested in multiple companies and provides business strategy and growth insight services at his current company, The CYZL. Kevin holds a Bachelor of Science and Master's Degree in Business Administration (MBA) and lives in the San Francisco Bay Area.

Connect and know more about Kevin and his company  here:

Website: www.thecyzl.com

Twitter: @triple8luk

LinkedIn: https://www.linkedin.com/in/kevinallanmarketing/

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