Hello listeners! This week, we have a mini-podcast for you about pricing strategies. Some might think this is a boring topic. But no! Setting the optimal price for your product or service is a really critical component of launching a successful new product or service. And the internet both helps and hurts. We provide a brief overview of several approaches to pricing and discuss the pros and cons of the different approaches. And you know how we work - there isn't one right answer! But thinking and discussing the options helps lead the a structured and aware approach of pricing. And hey - even if you aren't an entrepreneur and have no intentions of being an entrepreneur, you might enjoy learning about the basic logic of why the products and services you buy are priced the way they are. We hope you enjoy this mini podcast!

As always, we love to hear from you - honestly, we do! Please send us your questions, comments, and suggestions at [email protected] - we will answer your questions in a future episode.

Thanks for listening,

Bela and Mike