In this podcast episode, Bela Musits delves into the world of modern marketing with Jeff Greenfield, a seasoned entrepreneur whose current venture, Provalytics, is dedicated to helping businesses navigate the complexities of marketing spend optimization.

The discussion underscores the stark contrast between the traditional marketing landscape and the multifaceted digital environment that businesses operate in today. Gone are the days when a simple ad in the Yellow Pages, newspaper, or radio could suffice. The sheer number of available channels to reach potential customers has exploded, creating a complex challenge for businesses to discern which strategies are truly effective and which are simply draining resources.

Provalytics steps in to address this challenge, offering tools and expertise to empower companies to make data-driven decisions about their marketing investments. By providing insights into the performance of different marketing channels and campaigns, Provalytics helps businesses allocate their budgets strategically, ensuring maximum return on investment.

The conversation likely explores the various challenges businesses face in the modern marketing landscape, the evolving role of data and analytics in marketing decision-making, and the innovative solutions Provalytics offers to help businesses achieve marketing success. It may also touch on the broader trends shaping the future of marketing and the importance of adaptability and agility in a rapidly changing environment.

You can find out more about Provalytics here:

https://provalytics.com/

Our podcast is now available on a variety of platforms to suit your listening preferences. You can find us on YouTube, where you can watch the recordings of our episodes, as well as on your favorite podcasting app. Simply search for "The Unconventional Path" to subscribe and never miss an episode.

We're always on the lookout for interesting guests to feature on our show. If you know someone who has an inspiring story, unique perspective, or valuable expertise to share, please let us know. We're eager to connect with potential guests who can bring fresh insights and engaging conversations to our audience.

We also love hearing from our listeners! Your questions, comments, and suggestions are incredibly valuable to us. Send us an email at [email protected] with your thoughts, and we'll do our best to address them in a future episode. Whether you have a question about a specific topic, feedback on a recent episode, or ideas for future content, we want to hear from you. Your engagement helps us shape the show and deliver content that resonates with our listeners.

Thank you for being a part of our podcast community. We appreciate your support and look forward to continuing to bring you inspiring stories and thought-provoking conversations on The Unconventional Path. Remember to subscribe, leave a review, and share the show with your friends and family. Together, we can explore the endless possibilities that lie beyond the conventional.

Thanks for listening,

Bela and Mike

In this podcast episode, Bela Musits has a conversation with Kathryn Cook, the co-founder of NuCicer, a company that's revolutionizing the way we perceive and consume chickpeas. The discussion delves deep into the multifaceted world of chickpeas, highlighting their incredible potential and the myriad benefits they offer.

Kathryn sheds light on the challenges associated with introducing a new and improved version of a product, especially in a market that's resistant to change. She emphasizes the importance of creating a product that's significantly superior to existing alternatives in order to entice customers to switch.

NuCicer's journey is a testament to the complexities involved in bringing a new food product to market. The process begins with developing superior chickpea seeds, then convincing farmers to plant them. The harvested chickpeas are subsequently transformed into flour, which then needs to be integrated into a range of consumer products. This intricate process involves a multi-faceted sales approach that targets various stakeholders within the food industry.

The conversation underscores the immense potential of chickpeas as a sustainable and nutritious food source. It's a call to action for consumers and food producers alike to embrace this versatile legume and explore its myriad possibilities. Through NuCicer's innovative approach, chickpeas are poised to take center stage in the culinary world, offering a delicious and healthy alternative to traditional ingredients.

You can find out more about NiCicer here:

https://www.nucicer.com/

Our podcast is now available on a variety of platforms to suit your listening preferences. You can find us on YouTube, where you can watch the recordings of our episodes, as well as on your favorite podcasting app. Simply search for "The Unconventional Path" to subscribe and never miss an episode.

We're always on the lookout for interesting guests to feature on our show. If you know someone who has an inspiring story, unique perspective, or valuable expertise to share, please let us know. We're eager to connect with potential guests who can bring fresh insights and engaging conversations to our audience.

We also love hearing from our listeners! Your questions, comments, and suggestions are incredibly valuable to us. Send us an email at [email protected] with your thoughts, and we'll do our best to address them in a future episode. Whether you have a question about a specific topic, feedback on a recent episode, or ideas for future content, we want to hear from you. Your engagement helps us shape the show and deliver content that resonates with our listeners.

Thank you for being a part of our podcast community. We appreciate your support and look forward to continuing to bring you inspiring stories and thought-provoking conversations on The Unconventional Path. Remember to subscribe, leave a review, and share the show with your friends and family. Together, we can explore the endless possibilities that lie beyond the conventional.

Thanks for listening,

Bela and Mike

In this podcast episode, Bela Musits delves into the inspiring journey of Luka Yancopoulos, the visionary founder of Grapevine. Luka's story begins in the midst of the global COVID-19 lockdown, where he recognized a pressing need in the healthcare industry. Driven by his passion for innovation and a desire to make a positive impact, Luka embarked on an entrepreneurial endeavor from the confines of his dorm room.

With unwavering dedication, Luka channeled his energy into Grapevine, a groundbreaking company aimed at revolutionizing supply chain management for doctors' offices. Recognizing the administrative burden and inefficiencies that plagued these practices, Luka envisioned a solution that would alleviate the workload and minimize the stress associated with procurement.

Grapevine's mission is to empower doctors' offices with a streamlined and cost-effective supply chain management system. Through its innovative platform, Grapevine takes the guesswork out of inventory tracking, order placement, and vendor negotiations. By leveraging advanced technology and strategic partnerships, the company provides doctors' offices with access to a vast network of suppliers, ensuring they receive the medical supplies they need, when they need them, and at competitive prices.

Luka's commitment to customer satisfaction and his unwavering belief in Grapevine's potential have propelled the company to remarkable success. Since its inception, Grapevine has experienced rapid growth, partnering with numerous doctors' offices across the country. The company's dedication to exceptional service and its ability to deliver tangible cost savings have earned it a reputation for excellence within the healthcare industry.

As Grapevine continues to expand its reach, Luka remains steadfast in his vision of transforming supply chain management for doctors' offices. Through ongoing innovation and a relentless pursuit of operational efficiency, Grapevine is poised to revolutionize the way healthcare providers manage their supply chains, enabling them to focus on what matters most—delivering exceptional patient care.

You can find out more about Grapevine here:

https://www.go-grapevine.com/

Our podcast is now also available on YouTube and your favorite podcasting app.  Just search for The Unconventional Path.

If you know of someone who would be a good guest for the show, let us know and we will try to get them as a guest.  We also love to hear from our listeners, send us your questions, comments, and suggestions at [email protected] - we will answer your questions in a future episode.

Thanks for listening,

Bela and Mike

In this podcast episode, Bela Musits interviews David Steele.  He is the CEO & founder of One Wealth Advisors, an independent RIA firm handling over $1B in assets, who also is a prolific restaurateur, having opened 6 restaurants in 6 years in the competitive Bay Area. And that's just the start - he's also a philanthropist, artist, yoga studio owner, and more. 

David’s management style is focused on a disciplined approach: working collaboratively with partners and team members, setting clearly defined goals, developing and executing a strategic plan to achieve those goals, and constantly monitoring the results to assure the plan is successful.

You can find more info about about David and his various endeavors here:

https://davidsteele.xyz/

Our podcast is now also available on YouTube and your favorite podcasting app.  Just search for The Unconventional Path.

If you know of someone who would be a good guest for the show, let us know and we will try to get them as a guest.  We also love to hear from our listeners, send us your questions, comments, and suggestions at [email protected] - we will answer your questions in a future episode.

Thanks for listening,

Bela and Mike

In this podcast episode, Bela Musits interviews Eran Mizrahi.  He is the co-founder of Ingredient Brothers.  Eran is a specialist in global raw, natural & specialty ingredient sourcing (former COO of nuts.com.   We had a great conversation about supply chain challenges in today's world and the many lessons he has learned about running and managing a 100% remote organization.

The episode is a great example of entrepreneurship and can be inspiring to many. Be sure to give it a listen to learn more about Eran’s journey.

You can find more info about about Ingredient Brothers here:

https://ingredientbrothers.com/

Our podcast is now also available on YouTube and your favorite podcasting app.  Just search for The Unconventional Path.

If you know of someone who would be a good guest for the show, let us know and we will try to get them as a guest.  We also love to hear from our listeners, send us your questions, comments, and suggestions at [email protected] - we will answer your questions in a future episode.

Thanks for listening,

Bela and Mike

In this podcast episode, Bela Musits interviews Joe Connelly, a former New York City paramedic who wrote the book "Bringing Out the Dead." The book was later adapted into a movie starring Nicolas Cage and directed by Martin Scorsese. Joe has since moved to a small town in upstate New York and became president of the local rescue squad.

The conversation focuses on Joe's experience transforming a 100% volunteer Not For Profit (NFP) organization into one with full-time paid paramedics, serving two communities. We discuss the challenges of organizational transformation and working in a volunteer NFP where everyone in the community knows each other.

The episode is a great example of entrepreneurship and can be inspiring to many. Be sure to give it a listen to learn more about Joe's journey and the transformation of the rescue squad.

You can find more info about about Joe’s book here:

https://en.wikipedia.org/wiki/Bringing_Out_the_Dead

Our podcast is now also available on YouTube and your favorite podcasting app.  Just search for The Unconventional Path.

If you know of someone who would be a good guest for the show, let us know and we will try to get them as a guest.  We also love to hear from our listeners, send us your questions, comments, and suggestions at [email protected] - we will answer your questions in a future episode.

Thanks for listening,

Bela and Mike

In this episode of the podcast, Bela Musits interviews Steve Ovitt.  Steve founded Wilderness Property Management after a 30  year career as a New York State Forest Ranger.  His company works with municipalities and private organizations to provide recreational access to public and private lands properties preserving the wilderness character of the land.  This is a great example of a 2nd career that brings together Steve's expertise and passion.

I found our conversation inspiring and a great example of entrepreneurship. So please give the episode a listen!

You can find more info about Wilderness Property Management here:

https://www.wildernesspropertymanagement.com/

Our podcast is now also available on YouTube and your favorite podcasting app.  Just search for The Unconventional Path.

If you know of someone who would be a good guest for the show, let us know and we will try to get them as a guest.  We also love to hear from our listeners, send us your questions, comments, and suggestions at [email protected] - we will answer your questions in a future episode.

Thanks for listening,

Bela and Mike

In this episode of the podcast, Bela Musits interviews Robert Khoury.  Robert has held leadership positions in the financial industry as an equity derivatives trader, portfolio manager, corporate strategist, chief operating officer, and private equity investor.  He is co-founder and CEO of Agile Rainmakers, a high-impact business development consulting and advisory firm based in Chicago.  He also recently wrote a book titled, How to Intern Successfully.  In my interview with him, we focused on internships and how to make them successful for both the intern and the company.

I found our conversation inspiring and a great example of entrepreneurship. So please give the episode a listen!

You can find more info about Robert’s book here:

https://www.amazon.com/How-Intern-Successfully-Insights-Experience-ebook/dp/B09F743KSG

Our podcast is now also available on YouTube and your favorite podcasting app.  Just search for The Unconventional Path.

If you know of someone who would be a good guest for the show, let us know and we will try to get them as a guest.  We also love to hear from our listeners, send us your questions, comments, and suggestions at [email protected] - we will answer your questions in a future episode.

Thanks for listening,

Bela and Mike

Welcome to The Unconventional Path: Entrepreneurship and Innovation Stories and Ideas. Today we are doing something a bit different.  As our long time listeners know, Mike and I like to change things up once in a while.

Today, Mike and I interview Chris Kubisiak.  Chris is an organizational psychologist and avid sailor.

We interviewed him for the sailing podcast Mike and I do.  We discussed how psychology and human behavior plays a large role in sailing.  Many aspects of our conversation also apply to business and leadership.  So, we decided to broadcast the episode on the Unconventional Path podcast.

You can reach Chris at [email protected]

We hope you enjoy the conversation as much as we did.

So please give the episode a listen!

Our podcast is now also available on YouTube and your favorite podcasting app.  Just search for The Unconventional Path.

If you know of someone who would be a good guest for the show, let us know and we will try to get them as a guest.  We also love to hear from our listeners, send us your questions, comments, and suggestions at [email protected] - we will answer your questions in a future episode.

Thanks for listening,

Bela and Mike

Before Mike I record the intros to the podcast, we usually start chatting about something we are both interested in. On this occasion, I decided to hit the record button during our conversation.  As usual, we had a great conversation and we decided to turn it into an episode. 

Here is a summary of what we discussed:

We hope you enjoy the conversation as much as we did.

If you liked this episode, let us know and we will hit the record button again.

Our podcast is now also available on YouTube and your favorite podcasting app.  Just search for The Unconventional Path.

If you know of someone who would be a good guest for the show, let us know and we will try to get them as a guest.  We also love to hear from our listeners, send us your questions, comments, and suggestions at [email protected] - we will answer your questions in a future episode.

Thanks for listening,

Bela and Mike