In this short and sharp solo episode, Sebastian Hargreaves breaks down the key takeaways from Prime 2025, unpacking the data behind ad performance during the high-volume event. He reveals why ROAS dropped despite a 200% spike in ad sales, the critical role of Prime Deal badges, and how strategic spend, especially on the first and last days can make or break your results. If you're planning for Black Friday or future Prime events, this episode is packed with actionable insights to sharpen your Amazon ad game.