In 1974, a local Austin PBS station aired the first episode of "Austin City Limits" and, with that, took the first step to showing the entire country how Austin, Texas celebrated and encouraged experimentation with country music. One of the founders of the show carried a business card that described the show's music as "free form country folk rock science fiction gospel gum existential bluegrass guacamole opera music." As the show celebrates it's 50th anniversary in 2024, it continues to be an example of how a commitment to music rather than glitz and glamour can find a loyal television audience.