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EP 49: Jingjin Liu - From Automotive Executive to Gender Equity Powerhouse | Founder of ZaZaZu & Elevate
In this episode of the Executives, I sit down with Jingjin, a serial entrepreneur, global business leader, and passionate advocate for women’s empowerment.
She shares her incredible journey from being the only under-35 Asian woman director in the automotive sector to launching impactful ventures like ZaZaZu and Elevate, which aim to transform how women lead, negotiate, and succeed.
The topic of discussion is Breaking Barriers: Leadership, Entrepreneurship, and Redefining Success for Women in Business.
🎯 What You’ll Learn
- The story of Jingjin’s first €5M company built alongside a full-time job
- The surprising link between bedroom confidence and boardroom negotiation
- Why women pitch conservatively and how that hurts funding
- How gender lens investing drives real, measurable change
- What Jingjin’s mission to impact 5 million women looks like in action
⏱️ Chapters01:48 Who is Jingjin? Beyond LinkedIn
04:45 Ice Cream, Superwomen & Identity
06:14 Breaking Barriers & Her First Company
10:53 The Emotional Reality of Exiting
15:23 Challenges of the First Startup
17:32 Redoing the same problem as a startup
18:47 What is ZaZaZu & Elevate?
20:57 Example of successful transformation
23:58 Bedroom to Boardroom: Advocacy & Confidence
27:09 Gender Gaps in Pitching & Fundraising
29:13 Imposter Syndrome & Leadership
35:57 Diversity, Hiring & Team Design
40:59 Mistakes Companies Make Supporting Women
45:30 Negotiation Tips for Career & Home
49:14 Gender Lens Investing & Global Scale
50:59 What’s Next: Elevate Group Expands to Europe
52:37 Final Message to Men & Women
📌 About Jingjin
Jingjin is a serial entrepreneur, global business leader, and advocate for women’s empowerment. As the Founder & CEO of ZaZaZu and Elevate, she’s dedicated to helping women advance in leadership, entrepreneurship, and negotiation. With a background in automotive, finance, and technology, Jingjin has built businesses across Europe and Asia, breaking barriers in male-dominated industries and driving inclusion through bold action and big vision.
📢 Connect with Jingjin:
- LinkedIn: https://www.linkedin.com/in/jingjinliu
- ZaZaZu: https://www.zazazu.club
- Elevate: https://www.elevateleadership.c
- Join the movement to uplift 5 million professional women: https://elevateasia.org/newsletter/
📢 Connect with Majid Mahmood:
- LinkedIn: https://www.linkedin.com/in/majid-m/
- Instagram: https://www.instagram.com/majidmofficial/
- Website: https://www.majidm.com
- X (Twitter): https://x.com/majidmofficial
- Majid M : https://www.majidm.com
View all episodes
By Majid MIn this episode of the Executives, I sit down with Jingjin, a serial entrepreneur, global business leader, and passionate advocate for women’s empowerment.
She shares her incredible journey from being the only under-35 Asian woman director in the automotive sector to launching impactful ventures like ZaZaZu and Elevate, which aim to transform how women lead, negotiate, and succeed.
The topic of discussion is Breaking Barriers: Leadership, Entrepreneurship, and Redefining Success for Women in Business.
🎯 What You’ll Learn
- The story of Jingjin’s first €5M company built alongside a full-time job
- The surprising link between bedroom confidence and boardroom negotiation
- Why women pitch conservatively and how that hurts funding
- How gender lens investing drives real, measurable change
- What Jingjin’s mission to impact 5 million women looks like in action
⏱️ Chapters01:48 Who is Jingjin? Beyond LinkedIn
04:45 Ice Cream, Superwomen & Identity
06:14 Breaking Barriers & Her First Company
10:53 The Emotional Reality of Exiting
15:23 Challenges of the First Startup
17:32 Redoing the same problem as a startup
18:47 What is ZaZaZu & Elevate?
20:57 Example of successful transformation
23:58 Bedroom to Boardroom: Advocacy & Confidence
27:09 Gender Gaps in Pitching & Fundraising
29:13 Imposter Syndrome & Leadership
35:57 Diversity, Hiring & Team Design
40:59 Mistakes Companies Make Supporting Women
45:30 Negotiation Tips for Career & Home
49:14 Gender Lens Investing & Global Scale
50:59 What’s Next: Elevate Group Expands to Europe
52:37 Final Message to Men & Women
📌 About Jingjin
Jingjin is a serial entrepreneur, global business leader, and advocate for women’s empowerment. As the Founder & CEO of ZaZaZu and Elevate, she’s dedicated to helping women advance in leadership, entrepreneurship, and negotiation. With a background in automotive, finance, and technology, Jingjin has built businesses across Europe and Asia, breaking barriers in male-dominated industries and driving inclusion through bold action and big vision.
📢 Connect with Jingjin:
- LinkedIn: https://www.linkedin.com/in/jingjinliu
- ZaZaZu: https://www.zazazu.club
- Elevate: https://www.elevateleadership.c
- Join the movement to uplift 5 million professional women: https://elevateasia.org/newsletter/
📢 Connect with Majid Mahmood:
- LinkedIn: https://www.linkedin.com/in/majid-m/
- Instagram: https://www.instagram.com/majidmofficial/
- Website: https://www.majidm.com
- X (Twitter): https://x.com/majidmofficial
- Majid M : https://www.majidm.com