Joel Elgee, a Coldwell Banker Top Producer Award Recipient since 2008, marked 2019 with a whopping 140 transactions and is aiming to crack 200 during a pandemic year! He sits down with Rich to chat about his unique approach to business that bucks the trends of social media, lead gen companies and paid advertising. He discusses the power of an empathetic mindset over the traditional real estate razzle dazzle, why he focuses on the end goal and staying in gratitude, and how fear works as a driving force in his business. He’ll share details of his business, like number of client touches, as well as his success prescription for new agents that 80% of people will ignore.