We Need To Be Doing That

EP 49: Luke Bonner

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Luke Bonner is a former professional basketball player and current CEO / Co-Founder of PWRFWD, a company that turns athlete passions and performances into products, and have worked with numerous athletes including Sue Bird, Mo Bamba, and Breanna Stewart


We discussed:
- How PWRFWD began
- The growth of women’s sports, primarily the WNBA, and why Luke has such love for the women’s game
- Celebrating Renee Montgomery and Kelsey Trainor
- Luke’s thoughts on Web 3 and NFTs and what PWRFWD is doing in the space
- Fan responses to athlete merchandise on PWRFWD and how a purchase is directly supporting that specific athlete
- NIL involvement
- How the process works with athletes
- Luke’s experience and playing career overseas

https://pwrfwd.co

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We Need To Be Doing That is a HEARTLENT Group Production  
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@ElliotGerard // @jonahballow // @keiths

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We Need To Be Doing ThatBy HEARTLENT Group
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