Gana777, part of the global Senator Group, is rapidly expanding its digital gaming presence across Latin America, with new markets opening in Honduras and El Salvador. But with big opportunity comes big challenges, especially around fraud and customer trust. In this episode, discover how Gana777 partnered with Veriff to tackle these issues, speeding up onboarding and building loyalty in one of the world’s fastest-growing betting markets.

[00:17] Introduction to global expansion in gambling [02:26] Challenges of entering new markets [06:13] Building trust with customers [08:16] The role of verification in customer experience [11:35] Fraud prevention strategies [13:46] Impact of verification on business operations [15:18] Understanding the fraud landscape in Latin America [18:01] The scale of fraud [20:46] Customer onboarding and retention [26:58] Future trends in online gambling [30:54] Advice for entering Latin American markets   Read more about this conversation, here: https://bit.ly/435D8op.