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Ep 49: Realistic But Optimistic — What the 2026 Homebuilding Market Means to Us
Katie and Ben discuss why no one can truly predict the 2026 housing market, but explain the key forces shaping it. Discussing affordability pressures, interest rates, material costs, land availability, and buyer expectations, especially within Berks Homes’ specific Pennsylvania markets. They share a “realistic but optimistic” outlook for 2026, emphasizing flexible pricing, efficient building, strong trade and land partnerships, and a focus on customer experience as the reasons they’re confident Berks Homes will perform well regardless of broader market. Contact Katie or Ben if you have any questions or feedback!
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By Katie Detwiler and Ben HorningKatie and Ben discuss why no one can truly predict the 2026 housing market, but explain the key forces shaping it. Discussing affordability pressures, interest rates, material costs, land availability, and buyer expectations, especially within Berks Homes’ specific Pennsylvania markets. They share a “realistic but optimistic” outlook for 2026, emphasizing flexible pricing, efficient building, strong trade and land partnerships, and a focus on customer experience as the reasons they’re confident Berks Homes will perform well regardless of broader market. Contact Katie or Ben if you have any questions or feedback!