You've been showing up. Sharing your story. Getting the DMs that say "this really resonated with me." And still — crickets when it comes to actual clients.

In this episode of The CEO Hotline, Krystal sits down with Nicole Santos, business authenticity coach for women of color, coaches, healers, and service providers. Nicole went from two zero-dollar launches to a $39K launch — and she breaks down exactly how she did it.

What you'll learn:

• Why taking a strategic pause before your launch can be your biggest revenue driver
• The difference between storytelling and "story selling" — and why one converts and one doesn't
• How to build the visibility runway that warms your audience before you ever open your doors
• The identity work that sits underneath every successful launch
• How to network strategically at events — and make the magic happen in the follow-up

The golden takeaway: A successful launch isn't built in the two weeks before doors open. It's built in the months before anyone knows doors are opening.

Links mentioned in this episode:

🎟️ A Woman's World Summit 2026 — September 12th, Berkeley, CA: https://www.herrolo.com/2026-summit

🎓 Nicole's Free Webinar — Selling as Reclamation (July 20th): http://nicolesantos.myflodesk.com/webinar

🌱 Nicole's Group Program — Emergence: http://nicoletgsantos.com/emergence

📲 Follow Nicole on Instagram: @nicoletgsantos

🌸 Join the Herrolo Community: https://www.herrolo.com/apply

☀️ Summerproof — 60-Day Challenge: https://www.krystaljugarap.com/event-details/summerproof

💼 Work with Krystal — Private Mentorship: https://www.krystaljugarap.com/services/