In this episode of Relentless & Real, we pull back the curtain on something that has shaped Focus 3 from the inside out: The Culture Blueprint.

We talk about what it really means to build culture on purpose, not as a document you file away, but as the blueprint for how people behave, make decisions, and hold each other accountable.

We get into why we keep values simple, why alignment matters more than likability, and how one wrong hire can unravel what a team has worked so hard to create.

Heather shares the hiring approach we use to protect culture at all costs, including team-led screening, spouse and significant other alignment, and why getting someone out of their comfort zone is sometimes the most honest interview you can give.

We also close with a powerful conversation for anyone considering a career move: how to spot a culture that fits you, what deal breakers to name early, and why burnout often happens in the gap between your character and the culture you work in.