Justin Udy had the opportunity to interview Brian Swan, a top educator in the real estate industry. His business is one of the top tier real estate schools in the country.

Brian and Justin discuss perspectives on real estate and the difference between pro agents that thrive vs agents that survive. They discuss mindset of top producing agents and teams. They explore how top producers treat this business like a real business, are constantly creating an experience for their clients, and are frugal in the process. Brian and Justin discuss creating value in a business and constant innovation to create a better experience. 

They discuss: 

• New agents typically get into real for the money for the freedom. They are looking for a better quality of life and change that offers them freedom. 
• Its easier to say pound the pavement or reach out to your sphere than actually get it done.
• Those that expect business typically do not make it.
• What sets a top producer from an amateur is that successful agents understand this is a business. The agents that have a system, resources, and allocate commission checks. Business mentality vs sales mentality.
• Spend frugally vs be the $30,000 millionaire that spends their money. Well dressed poverty. 
• Most successful agents are not motivated by money. They are motivated by sense of growth and contribution.
• Those that there are few that have outside investments to leverage their business. They are interested and have value in investing but due to the commission business, they feel there is not enough left over to do outside ventures. 
• In looking at teams, they should look for what is important to you. 

In leading the #1 school Brian explains: 

• To be different a business needs to have an experience. People want to feel they are having a good experience. 
• Create something different with online classes. No expense for online classes - nationally. Studio produced with high def cameras. Combined with lecture, visually stunning, and examples. 
• People want an interest in being under our care. 
• People want a 5 star experience with everything. 
• He personally responds to EVERY inquiry - showing an active interest.
• Every person must feel important, their experience is ours.

Brians philosophy on creating value: 

• We continue to ask in our business - How do I make the experience better?
• How do we innovate? 
• Process of never ending improvement