<p>In recent years, forward thinking disruptors have re-calibrated spend to create premium, bespoke experiences to garner global impressions. Pete dissects why established brands have such a difficult time staying ahead, and how the cult waves of Nike, Glossier, and Whole30 have driven market shifts.</p>

In recent years, forward thinking disruptors have re-calibrated spend to create premium, bespoke experiences to garner global impressions. Pete dissects why established brands have such a difficult time staying ahead, and how the cult waves of Nike, Glossier, and Whole30 have driven market shifts.

Ep. 5: How Brands Inspire Cult Movements

Bring the Real explores consumer interactions in the new age of experience. Produced by IDL, a consumer experience agency, we discuss the changing landscape of brand marketing with host Alex Vera and frequent special guests. How are forward thinking brands behaving in today's reality of social media and e-commerce? Listen on as we delve into brand storytelling, finding connections, and creating meaningful moments for the modern consumer.

Share Ep. 5: How Brands Inspire Cult Movements

Sign up to save your podcasts

Ep. 5: How Brands Inspire Cult Movements

Ep. 5: How Brands Inspire Cult Movements