In episode 5 of the Data Center Go-to-Market Podcast, you’ll learn strategies for effectively marketing and selling to Chief Technology Officers and Chief Information Officers in the data center industry. Joshua Feinberg shares insights on adapting to changing buyer behaviors, developing buyer personas, targeting CTOs and CIOs on LinkedIn, positioning yourself as a trusted advisor, and overcoming customer fears through client testimonials. You'll walk away with actionable tips for your data center marketing and sales efforts. 

#datacentergtm #dcsmi #DataCenters #CTO #CIO #SalesStrategies #BuyerPersonas #LinkedInMarketing

0:00 Coming Up In this episode of the Data Center Go-to-Market Podcast

2:50 How to Market and Sell to CTOs and CIOs (for Data Center Go-to-Market Professionals)

4:59 Agenda

6:50 Get Up to Speed on the State of CTOs and CIOs

19:07 Prepare Your Team for Today's Buyers

23:15 Engage Buyer Persona: CTO/CIO Oscar

26:06 Recap of How to Market and Sell to CTOs and CIOs

26:47 Q&A on How to Market and Sell to CTOs and CIOs (for Data Center Go-to-Market Professionals)