This week we're sharing another behind the scenes episode as Gemma chats about her experience of launching an apparel/merch range and creating a new revenue stream for her brand.

Grab a cup of something lovely and join us at the kitchen table as we share:

Insights from adding a new revenue stream to an existing personal brand

The importance of a strong brand story

How to deal with negativity online

Why feminism is important to entrepreneurship

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Shownotes

Feminist apparel: www.gemmasands.co.uk/the-store

Book recommendation: https://uk.bookshop.org/books/the-double-x-economy-the-epic-potential-of-empowering-women-shortlisted-for-the-2020-royal-society-inisght-investment-science-9780571337569/9780571337569 (The Double X Economy)

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We’re Gemma and Paul, founders of InTheKitchen and seasoned brand, digital and e-commerce professionals who have run our own agencies, led companies and grown businesses of our own.

We have a passionate belief in the power of small, “started at the kitchen table” businesses to make the world a better place.

We’re here to help you succeed.

Visit the kitchen: http://www.inthekitchen.agency/ (http://www.inthekitchen.agency)

Say hi: http://www.instagram.com/ideasinthekitchen (http://www.instagram.com/ideasinthekitchen)