Conversations in the Kitchen

Conversations in the Kitchen

By Gemma Sands and Paul StallardBusinessEntrepreneurshipMarketing
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Conversations in the Kitchen episodes

  • A podcast about podcasting
    This week we're chatting all about why podcasting might be a great addition to your content strategy and how to get started.
    Grab a cup of something lovely and join us at the kitchen table as we share:
    The benefits of podcasting for both service and product businesses
    The apps we use to create our podcast
    The kind of content best suited to podcast format
    __
    We’re Gemma and Paul, founders of InTheKitchen and seasoned brand, digital and e-commerce professionals who have run our own agencies, led companies and grown businesses of our own.
    We have a passionate belief in the power of small, “started at the kitchen table” businesses to make the world a better place.
    We’re here to help you succeed.
    Visit the kitchen: http://www.inthekitchen.agency/ (http://www.inthekitchen.agency)
    Say hi: http://www.instagram.com/ideasinthekitchen (http://www.instagram.com/ideasinthekitchen)
    26 min
  • Is content marketing still relevant?
    This week we're chatting about why content forms the core of the work we do at In The Kitchen.
    Grab a cup of something lovely and join us at the kitchen table as we share:
    Why content should be part of every small business marketing strategy
    Mistakes to avoid when creating content
    How to design effective content journeys
    Book a content strategy session here: https://www.inthekitchen.agency/content-strategy-session (https://www.inthekitchen.agency/content-strategy-session)
    __
    We’re Gemma and Paul, founders of InTheKitchen and seasoned brand, digital and e-commerce professionals who have run our own agencies, led companies and grown businesses of our own.
    We have a passionate belief in the power of small, “started at the kitchen table” businesses to make the world a better place.
    We’re here to help you succeed.
    Visit the kitchen: http://www.inthekitchen.agency/ (http://www.inthekitchen.agency)
    Say hi: http://www.instagram.com/ideasinthekitchen (http://www.instagram.com/ideasinthekitchen)
    33 min
  • Using Klaviyo to grow your e-commerce
    This week we're chatting all about why we love Klaviyo and how we use it to increase e-commerce revenue with ease.
    Grab a cup of something lovely and join us at the kitchen table as we share:
    Why Klaviyo is different to other eCRM software
    The core email strategies we implement for our clients
    How Klaviyo can help join together your wider digital strategy
    __
    We’re Gemma and Paul, founders of InTheKitchen and seasoned brand, digital and e-commerce professionals who have run our own agencies, led companies and grown businesses of our own.
    We have a passionate belief in the power of small, “started at the kitchen table” businesses to make the world a better place.
    We’re here to help you succeed.
    Visit the kitchen: http://www.inthekitchen.agency/ (http://www.inthekitchen.agency)
    Say hi: http://www.instagram.com/ideasinthekitchen (http://www.instagram.com/ideasinthekitchen)
    23 min
  • Taking the leap into entrepreneurship
    This week we're chatting about the lessons we've learnt from our own entrepreneurial journey and sharing some tips for anyone thinking of starting their own business.
    Grab a cup of something lovely and join us at the kitchen table as we share:
    The motivations and struggles behind starting our own businesses
    The key things to consider if you're thinking about stepping into entrepreneurship
    What we would do differently if we started over
    __
    We’re Gemma and Paul, founders of InTheKitchen and seasoned brand, digital and e-commerce professionals who have run our own agencies, led companies and grown businesses of our own.
    We have a passionate belief in the power of small, “started at the kitchen table” businesses to make the world a better place.
    We’re here to help you succeed.
    Visit the kitchen: http://www.inthekitchen.agency/ (http://www.inthekitchen.agency)
    Say hi: http://www.instagram.com/ideasinthekitchen (http://www.instagram.com/ideasinthekitchen)
    29 min
  • Optimising product pages to improve conversions
    This week we're chatting all about product pages and sharing our top tips and strategies to make them work harder fo your business.
    Grab a cup of something lovely and join us at the kitchen table as we share:
    Why product page optimisation is important
    How product pages fit into your customer journey
    Customer behaviour that can affect how your product pages perform
    6 strategies for optimising your product pages
    __
    We’re Gemma and Paul, founders of InTheKitchen and seasoned brand, digital and e-commerce professionals who have run our own agencies, led companies and grown businesses of our own.
    We have a passionate belief in the power of small, “started at the kitchen table” businesses to make the world a better place.
    We’re here to help you succeed.
    Visit the kitchen: http://www.inthekitchen.agency/ (http://www.inthekitchen.agency)
    Say hi: http://www.instagram.com/ideasinthekitchen (http://www.instagram.com/ideasinthekitchen)
    26 min
  • Email marketing strategies to build connection in your business
    This week we're chatting all about email and why we think it forms the core of your digital marketing ecosystem. Grab a cup of something lovely and join us at the kitchen table as we share:
    Why email is still just as relevant as ever
    The ethical considerations of using email marketing
    5 steps towards building better connection through email
    Book your email strategy session here: https://www.inthekitchen.agency/email-strategy-session (https://www.inthekitchen.agency/email-strategy-session )
    __
    We’re Gemma and Paul, founders of InTheKitchen and seasoned brand, digital and e-commerce professionals who have run our own agencies, led companies and grown businesses of our own.
    We have a passionate belief in the power of small, “started at the kitchen table” businesses to make the world a better place.
    We’re here to help you succeed.
    Visit the kitchen: http://www.inthekitchen.agency/ (http://www.inthekitchen.agency)
    Say hi: http://www.instagram.com/ideasinthekitchen (http://www.instagram.com/ideasinthekitchen)
    29 min
  • Ep 6: Why Feminist Entrepreneurship Matters
    This week we're sharing some of the books we've been reading during lockdown + we're chatting all about why feminist entrepreneurship is something we should all be talking about.
    Grab a cup of something lovely and join us at the kitchen table as we share:
    A fun project we've been working on (one for the book lovers out there)
    What we've bene reading during lockdown
    Why feminist entrepreneurship is important
    Alternatives to the patriarchal business model, that benefit us all
    __
    SHOWNOTES:The InTheKitchen Bookshop: https://uk.bookshop.org/shop/inthekitchen
    Double X Economy: https://uk.bookshop.org/a/5945/9780571337576
    Work like a woman: https://uk.bookshop.org/a/5945/9781784163624
    __
    We’re Gemma and Paul, founders of InTheKitchen and seasoned brand, digital and e-commerce professionals who have run our own agencies, led companies and grown businesses of our own.
    We have a passionate belief in the power of small, “started at the kitchen table” businesses to make the world a better place.
    We’re here to help you succeed.
    Visit the kitchen: http://www.inthekitchen.agency/ (http://www.inthekitchen.agency)
    Say hi: http://www.instagram.com/ideasinthekitchen (http://www.instagram.com/ideasinthekitchen)
    29 min
  • Ep 5: Launching an apparel/merch range
    This week we're sharing another behind the scenes episode as Gemma chats about her experience of launching an apparel/merch range and creating a new revenue stream for her brand.
    Grab a cup of something lovely and join us at the kitchen table as we share:
    Insights from adding a new revenue stream to an existing personal brand
    The importance of a strong brand story
    How to deal with negativity online
    Why feminism is important to entrepreneurship
    __
    Shownotes
    Feminist apparel: www.gemmasands.co.uk/the-store
    Book recommendation: https://uk.bookshop.org/books/the-double-x-economy-the-epic-potential-of-empowering-women-shortlisted-for-the-2020-royal-society-inisght-investment-science-9780571337569/9780571337569 (The Double X Economy)
    __
    We’re Gemma and Paul, founders of InTheKitchen and seasoned brand, digital and e-commerce professionals who have run our own agencies, led companies and grown businesses of our own.
    We have a passionate belief in the power of small, “started at the kitchen table” businesses to make the world a better place.
    We’re here to help you succeed.
    Visit the kitchen: http://www.inthekitchen.agency/ (http://www.inthekitchen.agency)
    Say hi: http://www.instagram.com/ideasinthekitchen (http://www.instagram.com/ideasinthekitchen)
    28 min
  • Ep 4: Launching a Print On Demand Business (Behind the Scenes)
    This week we're taking you behind the scenes of the launch of an exciting new e-commerce business, created by one half of InTheKitchen - Paul.
    Grab a cup of something lovely and join us at the kitchen table as we share:
    What launching a brand new T-shirt business in less than 6 weeks looks like
    The benefits of a print-on-demand business model
    Some key things you need to consider when building an e-commerce website
    What to focus on after the launch phase to grow your business online
    SHOWNOTES
    Check out LtdLtd online:
    Website: www.ltdltd.limited
    Instagram: https://www.instagram.com/ltdltdlimited/ (https://www.instagram.com/ltdltdlimited/)
    Facebook: https://www.facebook.com/LtdLtdLimited (https://www.facebook.com/LtdLtdLimited)
    Twitter: https://twitter.com/LtdLtdLimited1 (https://twitter.com/LtdLtdLimited1)
    __
    We’re Gemma and Paul, founders of InTheKitchen and seasoned brand, digital and e-commerce professionals who have run our own agencies, led companies and grown businesses of our own.
    We have a passionate belief in the power of small, “started at the kitchen table” businesses to make the world a better place.
    We’re here to help you succeed.
    Visit the kitchen: http://www.inthekitchen.agency (http://www.inthekitchen.agency)
    Say hi: http://www.instagram.com/ideasinthekitchen (http://www.instagram.com/ideasinthekitchen)
    33 min
  • Ep. 3: Cooking On Gas is here!
    This week we're taking you behind the scenes of our new digital marketing academy for service-based entrepreneurs... Cooking On Gas.
    Grab a cup of something lovely and join us In The Kitchen as we share:
    Why this program is needed
    Our unique approach to helping you growing your coaching/consulting business online
    The key things you need in place to grow your business
    What we're most excited about
    JOIN COOKING ON GAS HERE: https://www.inthekitchen.agency/cooking-on-gas (https://www.inthekitchen.agency/cooking-on-gas)
    __
    We’re Gemma and Paul, founders of InTheKitchen and seasoned brand, digital and e-commerce professionals who have run our own agencies, led companies and grown businesses of our own.
    We have a passionate belief in the power of small, “started at the kitchen table” businesses to make the world a better place.
    We’re here to help you succeed.
    Visit the kitchen: http://www.inthekitchen.agency
    Say hi: http://www.instagram.com/ideasinthekitchen
    15 min

About Conversations in the Kitchen

From the publisher's feed

We're Gemma and Paul, two experienced owner entrepreneurs who have built our own businesses through late nights sat at kitchen tables, and now help other small business owners grow their revenue online through our e-commerce agency, InTheKitchen.