Conversations in the Kitchen

This week we're chatting all about why podcasting might be a great addition to your content strategy and how to get started.

Grab a cup of something lovely and join us at the kitchen table as we share:

The benefits of podcasting for both service and product businesses

The apps we use to create our podcast

The kind of content best suited to podcast format

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We’re Gemma and Paul, founders of InTheKitchen and seasoned brand, digital and e-commerce professionals who have run our own agencies, led companies and grown businesses of our own.

We have a passionate belief in the power of small, “started at the kitchen table” businesses to make the world a better place.

We’re here to help you succeed.

Visit the kitchen: http://www.inthekitchen.agency/ (http://www.inthekitchen.agency)

Say hi: http://www.instagram.com/ideasinthekitchen (http://www.instagram.com/ideasinthekitchen)

This week we're chatting about why content forms the core of the work we do at In The Kitchen.

Grab a cup of something lovely and join us at the kitchen table as we share:

Why content should be part of every small business marketing strategy

Mistakes to avoid when creating content

How to design effective content journeys

Book a content strategy session here: https://www.inthekitchen.agency/content-strategy-session (https://www.inthekitchen.agency/content-strategy-session)

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We’re Gemma and Paul, founders of InTheKitchen and seasoned brand, digital and e-commerce professionals who have run our own agencies, led companies and grown businesses of our own.

We have a passionate belief in the power of small, “started at the kitchen table” businesses to make the world a better place.

We’re here to help you succeed.

Visit the kitchen: http://www.inthekitchen.agency/ (http://www.inthekitchen.agency)

Say hi: http://www.instagram.com/ideasinthekitchen (http://www.instagram.com/ideasinthekitchen)

This week we're chatting all about why we love Klaviyo and how we use it to increase e-commerce revenue with ease.

Grab a cup of something lovely and join us at the kitchen table as we share:

Why Klaviyo is different to other eCRM software

The core email strategies we implement for our clients

How Klaviyo can help join together your wider digital strategy

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We’re Gemma and Paul, founders of InTheKitchen and seasoned brand, digital and e-commerce professionals who have run our own agencies, led companies and grown businesses of our own.

We have a passionate belief in the power of small, “started at the kitchen table” businesses to make the world a better place.

We’re here to help you succeed.

Visit the kitchen: http://www.inthekitchen.agency/ (http://www.inthekitchen.agency)

Say hi: http://www.instagram.com/ideasinthekitchen (http://www.instagram.com/ideasinthekitchen)

This week we're chatting about the lessons we've learnt from our own entrepreneurial journey and sharing some tips for anyone thinking of starting their own business.

Grab a cup of something lovely and join us at the kitchen table as we share:

The motivations and struggles behind starting our own businesses

The key things to consider if you're thinking about stepping into entrepreneurship

What we would do differently if we started over

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We’re Gemma and Paul, founders of InTheKitchen and seasoned brand, digital and e-commerce professionals who have run our own agencies, led companies and grown businesses of our own.

We have a passionate belief in the power of small, “started at the kitchen table” businesses to make the world a better place.

We’re here to help you succeed.

Visit the kitchen: http://www.inthekitchen.agency/ (http://www.inthekitchen.agency)

Say hi: http://www.instagram.com/ideasinthekitchen (http://www.instagram.com/ideasinthekitchen)

This week we're chatting all about product pages and sharing our top tips and strategies to make them work harder fo your business.

Grab a cup of something lovely and join us at the kitchen table as we share:

Why product page optimisation is important

How product pages fit into your customer journey

Customer behaviour that can affect how your product pages perform

6 strategies for optimising your product pages

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We’re Gemma and Paul, founders of InTheKitchen and seasoned brand, digital and e-commerce professionals who have run our own agencies, led companies and grown businesses of our own.

We have a passionate belief in the power of small, “started at the kitchen table” businesses to make the world a better place.

We’re here to help you succeed.

Visit the kitchen: http://www.inthekitchen.agency/ (http://www.inthekitchen.agency)

Say hi: http://www.instagram.com/ideasinthekitchen (http://www.instagram.com/ideasinthekitchen)

This week we're chatting all about email and why we think it forms the core of your digital marketing ecosystem. Grab a cup of something lovely and join us at the kitchen table as we share:

Why email is still just as relevant as ever

The ethical considerations of using email marketing

5 steps towards building better connection through email

Book your email strategy session here: https://www.inthekitchen.agency/email-strategy-session (https://www.inthekitchen.agency/email-strategy-session )

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We’re Gemma and Paul, founders of InTheKitchen and seasoned brand, digital and e-commerce professionals who have run our own agencies, led companies and grown businesses of our own.

We have a passionate belief in the power of small, “started at the kitchen table” businesses to make the world a better place.

We’re here to help you succeed.

Visit the kitchen: http://www.inthekitchen.agency/ (http://www.inthekitchen.agency)

Say hi: http://www.instagram.com/ideasinthekitchen (http://www.instagram.com/ideasinthekitchen)

This week we're sharing some of the books we've been reading during lockdown + we're chatting all about why feminist entrepreneurship is something we should all be talking about.

Grab a cup of something lovely and join us at the kitchen table as we share:

A fun project we've been working on (one for the book lovers out there)

What we've bene reading during lockdown

Why feminist entrepreneurship is important

Alternatives to the patriarchal business model, that benefit us all

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SHOWNOTES:The InTheKitchen Bookshop: https://uk.bookshop.org/shop/inthekitchen

Double X Economy: https://uk.bookshop.org/a/5945/9780571337576

Work like a woman: https://uk.bookshop.org/a/5945/9781784163624

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We’re Gemma and Paul, founders of InTheKitchen and seasoned brand, digital and e-commerce professionals who have run our own agencies, led companies and grown businesses of our own.

We have a passionate belief in the power of small, “started at the kitchen table” businesses to make the world a better place.

We’re here to help you succeed.

Visit the kitchen: http://www.inthekitchen.agency/ (http://www.inthekitchen.agency)

Say hi: http://www.instagram.com/ideasinthekitchen (http://www.instagram.com/ideasinthekitchen)

This week we're sharing another behind the scenes episode as Gemma chats about her experience of launching an apparel/merch range and creating a new revenue stream for her brand.

Grab a cup of something lovely and join us at the kitchen table as we share:

Insights from adding a new revenue stream to an existing personal brand

The importance of a strong brand story

How to deal with negativity online

Why feminism is important to entrepreneurship

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Shownotes

Feminist apparel: www.gemmasands.co.uk/the-store

Book recommendation: https://uk.bookshop.org/books/the-double-x-economy-the-epic-potential-of-empowering-women-shortlisted-for-the-2020-royal-society-inisght-investment-science-9780571337569/9780571337569 (The Double X Economy)

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We’re Gemma and Paul, founders of InTheKitchen and seasoned brand, digital and e-commerce professionals who have run our own agencies, led companies and grown businesses of our own.

We have a passionate belief in the power of small, “started at the kitchen table” businesses to make the world a better place.

We’re here to help you succeed.

Visit the kitchen: http://www.inthekitchen.agency/ (http://www.inthekitchen.agency)

Say hi: http://www.instagram.com/ideasinthekitchen (http://www.instagram.com/ideasinthekitchen)

This week we're taking you behind the scenes of the launch of an exciting new e-commerce business, created by one half of InTheKitchen - Paul.

Grab a cup of something lovely and join us at the kitchen table as we share:

What launching a brand new T-shirt business in less than 6 weeks looks like

The benefits of a print-on-demand business model

Some key things you need to consider when building an e-commerce website

What to focus on after the launch phase to grow your business online

SHOWNOTES

Check out LtdLtd online:

Website: www.ltdltd.limited

Instagram: https://www.instagram.com/ltdltdlimited/ (https://www.instagram.com/ltdltdlimited/)

Facebook: https://www.facebook.com/LtdLtdLimited (https://www.facebook.com/LtdLtdLimited)

Twitter: https://twitter.com/LtdLtdLimited1 (https://twitter.com/LtdLtdLimited1)

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We’re Gemma and Paul, founders of InTheKitchen and seasoned brand, digital and e-commerce professionals who have run our own agencies, led companies and grown businesses of our own.

We have a passionate belief in the power of small, “started at the kitchen table” businesses to make the world a better place.

We’re here to help you succeed.

Visit the kitchen: http://www.inthekitchen.agency (http://www.inthekitchen.agency)

Say hi: http://www.instagram.com/ideasinthekitchen (http://www.instagram.com/ideasinthekitchen)

This week we're taking you behind the scenes of our new digital marketing academy for service-based entrepreneurs... Cooking On Gas.

Grab a cup of something lovely and join us In The Kitchen as we share:

Why this program is needed

Our unique approach to helping you growing your coaching/consulting business online

The key things you need in place to grow your business

What we're most excited about

JOIN COOKING ON GAS HERE: https://www.inthekitchen.agency/cooking-on-gas (https://www.inthekitchen.agency/cooking-on-gas)

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We’re Gemma and Paul, founders of InTheKitchen and seasoned brand, digital and e-commerce professionals who have run our own agencies, led companies and grown businesses of our own.

We have a passionate belief in the power of small, “started at the kitchen table” businesses to make the world a better place.

We’re here to help you succeed.

Visit the kitchen: http://www.inthekitchen.agency

Say hi: http://www.instagram.com/ideasinthekitchen