We Need To Be Doing That

Ep 5: Long-form vs Short-form Content

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We debate the approaches of long-form and short-form content, and most importantly what consumers really want.


We dig into:
- Quibi
- Kevin Mayer from Disney to Tiktok
- Podcasts: we discussed our format before we even started, Joe Rogan, All The Smoke with Matt Barnes and Stephen Jackson
- How the platforms dictate the creative given their specs
- The Last Dance / Jordan
- Music Videos
- Platform and OTT Wars
- Content and Creators are King

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WNTBDT.com

@ElliotGerard // @jonahballow // @keiths

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We Need To Be Doing ThatBy HEARTLENT Group
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5

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