Shawn Hardie chats with his friend Natasha Aarons, former Head of Music Industry Marketing (and current US Multicultural Marketing Lead) at Google. She discusses how a Jay-Z concert during college inspired her to enter the music business (6:00) and calling Bad Boy Records every day for five months just to get an internship and turning it into a full-time role (11:35). After playing the rapid fire game 21 Questions (25:40), they discuss her transition from the music industry to the marketing industry (30:05), the ongoing marriage between tech and music (36:30), what she would tell her 21-year-old self (41:50) and being named as an AdAge 40 Under 40 (42:15).

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