The "before unit" is the lifeblood of every business. It's how we introduce new prospects into the business and warm them up to potentially do business with us. If you could predictably deliver prospective "dream clients" into your business funnel who were prescreened, prequalfied, and premotivated to do business with you (yes spellcheck told me none of those are words)...how would that change things for you?

This is the process I'm working through right now, and this episode will explore that process.