The Brand Bootcamp Podcast

Ep #5: The Branding Puzzle


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Branding is one of those things: you either get it, or you don’t. And you don’t get it until you see the whole picture.



Your brand is not just your logo. It’s not just your social media accounts. It’s not your website or your email list or your photos or your marketing. It’s all of those things and more.



The branding puzzle is vast. It’s the million-piece puzzle your grandma worked on for two years (and you thought she was a little like magic, but also a little insane).



It takes more than a week or a month or a year to build a really stand-out brand that your audience loves and trusts.



But if you can take a step back, and see the big picture, you’ll be able to get there faster.



If you can be really honest with yourself about where your brand is falling short, or where you aren’t spending enough energy, you’ll be able to take immediate action and start gaining almost instant traction.



The really beautiful thing about the branding puzzle is that you can change your momentum in a matter of weeks.



I went from minimal inquiries to more than a dozen in just over a month.



It is totally possible to change your trajectory by taking a good hard look at what’s going well, what’s not working, and what you need to do differently.



Listen to this week’s episode to get a sneak peek of how I do just that with my clients, and help them make massive shifts in the process.



What We’re Talking About on This Episode:



* How I was reminded to take responsibility for my results* Loving yourself as a goal* Identifying the problems with our brand* Seeing the pieces of the puzzle* How to review your brand’s current status



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The Brand Bootcamp PodcastBy Cassandra Ewert