The Brand Bootcamp Podcast

I started journaling about my business every day almost two years ago now. Prior to that, I would journal sporadically about personal issues or how I was going to FAIL at my business, but I never actually journaled ABOUT my business. About the details. My clients. My goals. My successes and failures. What I was looking forward to or dreading in my business.

It never occured to me to journal directly about my business. And I can’t remember who it was or how the conversation went when I was first introduced to the idea of journaling about my business, but seriously, I’m sending all the gratitude in my body out to that person right now.

Because it was a game changer for me.

I plan out specific things I want to explore for a week at a time.

Every Friday afternoon I sit down to plan out the following week, and my journal topics are part of that planning session.

I spent a week on time-management, a week on my purpose in life, a week on how I could introduce more fun to my daily work routine, another week on self-confidence, and so many other things like social media, websites, and all the strategies. Plus any new concepts I’m developing to help my clients grow.

This week is about what I’m grateful for.

You might be wondering what I could possibly write about for a WEEK on all these topics.

But that’s the funny thing about our brains. If you give them an idea to chew on, they’ll constantly produce new ways of looking at it or solving the problems surrounding it.

Listen in to this episode to find out exactly how I do it.

And also, get the five journal prompts I’m sharing to get you started in journaling about your business.

What We’re Talking About on This Episode:

* Journaling is one of the best strategies I use to grow my business.* What journaling consistently showed me about me, and my business.* How I journal about one topic for a week at a time.* 5 journal prompts to get you thinking about your business success.

Enjoy the Show?

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Commitment is literally the best possible gift you can give to your business. And yourself, tbh.

Unless you’re 100% committed to your business, you can’t hope to reach the levels of success the greats have reached. No one who’s made hundreds of thousands or millions of dollars with their business ever only committed half way.

They went all in. And so should you.

Today we’re talking about what 100% commitment really means; to you, to other business owners, and obviously, to me.

Plus, we’re taking a look at the things you might have to shift in your life to make your business a priority.

Hint: you probably won’t be watching Grey’s Anatomy reruns while you ‘work.’

Committing to anything can be hard for some…but 100% commitment is a level of devotion most of us have never experienced before. Don’t you think it’s time we did?

If you’re ready to take your biz to the next level, but aren’t sure that you’ve really been showing up as a committed biz owner, this episode is for you.

What We’re Talking About on This Episode:

* Have you ever committed to something 100% before?* What does 100% commitment mean?* What you might have to be willing to give up in order to get there.* Taking action from your commitment.

Enjoy the Show?

* Don’t miss an episode! You can subscribe via iTunes, Google Play, Stitcher, or Spotify!* Leave me a review in iTunes!

There are three beliefs you need to create great content — and they’re probably not what you think they are. In fact, they’re much simpler than you’d ever imagine.

Creating content — any type of content — is one of the things my clients struggle with the most. It’s one of the things I used to struggle with the most, too.

But it doesn’t have to be so hard. It doesn’t have to be so painful.

In fact, it can be fun, easy, and super attractive to your ideal clients. And yes, I’m very serious.

It’s really all about the thoughts and beliefs you have when sitting down in front of your computer screen. Those thoughts are all that’s stopping you from creating great content.

So today I’m sharing the beliefs you need to write like a ninja. And I’m also sharing my favorite writing tips to get you started.

Because changing your beliefs doesn’t happen overnight, and I definitely want you to start writing better content TODAY. Right now. As soon as possible.

Especially if that’s something you struggle with all the time.

And REALLY especially if you constantly think: “I don’t know what to talk about.”

Because that thought is universal — I’ve heard it dozens of times — and it definitely doesn’t have to be that way.

So listen in if you want to know the three beliefs you need to create great content — and then let me know how your content-writing habits and results have changed!

What We’re Talking About on This Episode:

* The thoughts that stand in the way of content* The 3 beliefs you need to create great content* A few tips to make content writing easier* Kait’s Blog Post: https://lovekait.com/a-quick-no-fuss-guide-to-creating-content/

Enjoy the Show?

* Don’t miss an episode! You can subscribe via iTunes, Google Play, Stitcher, or Spotify!* Leave me a review in iTunes!

Let’s talk about why you need a niche.

Niches are like magic. They really are.

It’s so important to understand why you need a niche and how it will change everything in your business.

When you have your niche figured out, it makes everything else in your business flow so much easier. Creating content, marketing, building your website, and sharing your message starts to come out effortlessly.

On top of that, by focusing your time and energy on the specific people in your niche, you build an incredible tribe of people who follow everything you do and hang on your every word.

This tribe is so important, because when you reach them and connect with them constantly through your content and messaging, they are far more likely to hire you than the random people you reach without a niche.

So now we’ll dive into niches in depth, and then I’m going to introduce you to my free niche training, where I’ll help you choose your niche without all the drama.

I’m so excited to launch this training and start helping you choose your niche. It’s honestly one of my favorite things to do with my clients, and the process I’m sharing in niche training is the exact process I use with my clients. And guess what? They think it’s amazing.

So listen to the episode, get excited and inspired, and then head over to niche training to make this huge leap in your business.

What We’re Talking About on This Episode:

* Why I love niches* How they help you in your business* How it helps you create content* How it helps you market* What a niche really is* Where you can find my new, free niche training: https://lovelyimpact.com/free-niche-training/

Enjoy the Show?

* Don’t miss an episode! You can subscribe via iTunes, Google Play, Stitcher, or Spotify!* Leave me a review in iTunes!

The common sense approach to business is all about choosing which of the hundreds of ways to build and market a business are right for you.

Not everyone feels good about blogging, or using social media, or building a website. And you don’t have to do the things you don’t feel good about.

You can choose to focus only on the options that you really love — and forget about the ones you don’t until you have a chance to change your mindset about them. Until you can be excited about them.

There are tons of business owners out there feeling pressured to do everything and be everything to everyone: a blogger, a podcaster, a social butterfly, a video star, an influencer, and more.

But the truth is: you really don’t need to do much other than show up as the fabulous service-provider you are. Because your raving fans will do the rest.

So if you’re feeling overwhelmed, or feeling like you’re fatigued by doing #allthethings, this episode is just what you need. And hopefully it’s in the nick of time!

What We’re Talking About on This Episode:

* What my business and I used to struggle with* What changed everything* The things you love versus the things you hate* Why you should only do the things you enjoy* The new belief I have that’s changed everything

Enjoy the Show?

* Don’t miss an episode! You can subscribe via iTunes, Google Play, Stitcher, or Spotify!* Leave me a review in iTunes!

Have you ever asked how you fit into your brand? Whether you should be a part of it, or whether you should keep things focused on your clients or offerings?

You are part of your brand. It’s the nature of the beast.

You’re the one who had the idea, the one who did the work to build it, and the driving force behind its growth.

Which means your brand is based on you. Your personality. Your quirks. Your traits.

And sometimes, your bad traits might show up in your brand without realizing it.

We’re all people. We all have bad traits. And those traits are not always a good thing to bring over into our business. They can hurt our brand’s reputation.

But when we’re aware of our bad traits and make a plan to keep them at bay in our business, we’re much more likely to succeed at building a business with good values and habits.

Your personality, you, also show up in your brand in the tone you use. To speak. To write. To comment on others’ content.

It’s how you connect with your ideal clients.

Which means you need to use a tone that resonates with them.

Sometimes that’s easy, but sometimes you have to work at it.

That’s why I’m walking you through an exercise you can use to define your brand tone and help you stick to it in all of your future content. To keep your brand tone consistent for years to come.

Because your tone is one of those things that people respond to without consciously realizing it. And you should always be aware of that and use it to your advantage to connect with your clients.

You shouldn’t be afraid to let yourself show in your brand. You shouldn’t hold back from speaking and writing the way you naturally do. It will give your clients insight into the personality behind the brand.

Which is you.

What We’re Talking About on This Episode:

* The two things that made your brand possible* How your brand takes on your personality traits* Planning ahead for the bad traits* How your tone shows up in your brand* How to choose the tone that resonates with your ideal clients* Should you say “I” or “we” when you’re talking to people about your brand?

Enjoy the Show?

* Don’t miss an episode! You can subscribe via iTunes, Google Play, Stitcher, or Spotify!* Leave me a review in iTunes!

Mind drama: our brain’s way of protecting us from taking risks.

The problem is, it stops us from taking action. Getting things done. Being the best versions of ourselves.

Building our brands.

Business decision mind drama comes up in all sorts of situations. For all sorts of reasons.

But I’ve discovered that for my clients, it’s the number one reason they haven’t made as much progress as they’d hoped and planned.

Mind drama keeps us stuck in the same place, unable to move on from where we’ve been to where we want to go. It makes us want to pull the covers over our head and go back to bed.

It rears its head nearly every time we have to make a decision. It shows up in thoughts like “I don’t know,” or “I’m not sure which is the better option.” Those thoughts then make us frustrated or afraid of making the wrong choice.

So, we do nothing. We buffer. We avoid having to make the choice at all.

Sometimes we avoid starting our business at all. Or telling people about it. Or making offers for people to work with us.

Bottom line? We let our mind drama control us. Which means we’re not making the impact we’re meant to make on the world. We’re not helping the people who need us. We’re not serving them.

We need to be able to recognize when we’re not taking action because of mind drama so we can fend it off and get to work. Otherwise, we’ll never accomplish what we set out to do.

It’s that simple.

What We’re Talking About on This Episode:

* What mind drama is* When it shows up in your business* How to recognize it* Where do you have mind drama in your business?* Quick Tips on dealing with mind drama* Business Decision Mind Drama Worksheet

Enjoy the Show?

* Don’t miss an episode! You can subscribe via iTunes, Google Play, Stitcher, or Spotify!* Leave me a review in iTunes!

Branding is one of those things: you either get it, or you don’t. And you don’t get it until you see the whole picture.

Your brand is not just your logo. It’s not just your social media accounts. It’s not your website or your email list or your photos or your marketing. It’s all of those things and more.

The branding puzzle is vast. It’s the million-piece puzzle your grandma worked on for two years (and you thought she was a little like magic, but also a little insane).

It takes more than a week or a month or a year to build a really stand-out brand that your audience loves and trusts.

But if you can take a step back, and see the big picture, you’ll be able to get there faster.

If you can be really honest with yourself about where your brand is falling short, or where you aren’t spending enough energy, you’ll be able to take immediate action and start gaining almost instant traction.

The really beautiful thing about the branding puzzle is that you can change your momentum in a matter of weeks.

I went from minimal inquiries to more than a dozen in just over a month.

It is totally possible to change your trajectory by taking a good hard look at what’s going well, what’s not working, and what you need to do differently.

Listen to this week’s episode to get a sneak peek of how I do just that with my clients, and help them make massive shifts in the process.

What We’re Talking About on This Episode:

* How I was reminded to take responsibility for my results* Loving yourself as a goal* Identifying the problems with our brand* Seeing the pieces of the puzzle* How to review your brand’s current status

Enjoy the Show?

* Don’t miss an episode! You can subscribe via iTunes, Google Play, Stitcher, or Spotify!* Leave me a review in iTunes!

There’s something so scary in taking action, isn’t there? Especially when it’s something you’ve never done before.

But as business owners, we need to take action to grow our brands. And we need to make sure we’re taking the right kinds of action that will actually help us improve, not just waste our time. Telling the difference between the two is daunting when you don’t know how.

Fear of not getting the results we want makes us spin in confusion about what to do next. And it always, ALWAYS, stands in the way of making clear decisions.

So, we hide. We avoid taking action.

Our brains trick us into believing we’re better off binge-watching Netflix than facing our fear.

That it’s safer to not take a risk.

But if you always do what you’ve always done, you’ll stay where you are.

You won’t make progress. You won’t grow. You won’t hit your goals and make the impact you’re meant to make on the world.

Can you live with that?

Do you want to stay where you are now?

What We’re Talking About on This Episode:

* Gratitude for the things that came before

* Life happens FOR us

* Why we avoid taking action

* How to choose what actions to take

* How your brain will try to trip you up

Enjoy the Show?

* Don’t miss an episode! You can subscribe via iTunes, Google Play, Stitcher, or Spotify!

* Leave me a review in iTunes!

I’m really excited to talk to you about your brand’s purpose today.

Your purpose is the reason people will want to work with you. It’s the intangible things you’re hoping to provide to your clients.

It’s super important.

Yet it’s one of those things that’s constantly overlooked or skipped when building a brand. Part of it’s confusion about the point of a purpose, part of it’s not knowing how to determine what your purpose is.

But guess what?

I’m walking you through it in this episode.

We’re keeping things short and sweet to make sure you don’t get distracted from the goal: to walk away after 10 minutes with a total understanding of how to explain your purpose, plus plenty of time to get it figured out before the end of the day.

Listen on to learn!

And if you have questions, message me anywhere you connect with me and I’ll help you work it out.

What We’re Talking About on This Episode:

* Your Purpose

* What do you offer?

* What problem do you solve?

* What benefits will people see in their lives after working with/buying from you?

Enjoy the Show?

* Don’t miss an episode! You can subscribe via iTunes, Google Play, Stitcher, or Spotify!

* Leave me a review in iTunes!