The Brand Bootcamp Podcast

The Common Sense Approach to Business


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The common sense approach to business is all about choosing which of the hundreds of ways to build and market a business are right for you.



Not everyone feels good about blogging, or using social media, or building a website. And you don’t have to do the things you don’t feel good about.



You can choose to focus only on the options that you really love — and forget about the ones you don’t until you have a chance to change your mindset about them. Until you can be excited about them.



There are tons of business owners out there feeling pressured to do everything and be everything to everyone: a blogger, a podcaster, a social butterfly, a video star, an influencer, and more.



But the truth is: you really don’t need to do much other than show up as the fabulous service-provider you are. Because your raving fans will do the rest.



So if you’re feeling overwhelmed, or feeling like you’re fatigued by doing #allthethings, this episode is just what you need. And hopefully it’s in the nick of time!



What We’re Talking About on This Episode:



* What my business and I used to struggle with* What changed everything* The things you love versus the things you hate* Why you should only do the things you enjoy* The new belief I have that’s changed everything



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The Brand Bootcamp PodcastBy Cassandra Ewert